Founder Story: Clarivoy

Clarivoy'in Columbus, Ohio, is working to help marketers optimize what they spend on television advertising by developing customer action goals that are ad-specific, and then measuring the success. The ads can call for anything from making a phone call to using a certain hashtag on Twitter. Clarivoy can attribute customer action directly to a TV spot or other advertisements, including results in a specific time frame after the ad aired or particular locations where the ads are running on local TV stations. Clarivoy received funding and mentoring from'Rev1 Ventures, a central Ohio partner of'Ohio Third Frontier.[embed]https://www.youtube.com/watch?v=eb9PG5Hv0cY&feature=youtu.be[/embed]Click here for the original article.