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Will double staff for sales push of analytics tools for auto dealers

columbus March 21

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​Carrie Ghose
Staff reporter, Columbus Business First

​A startup that helps auto dealers measure how their TV ads drive web traffic – and now helps target ads to customers – has closed a $1.37 million funding round and plans to nearly double staff this year for a sales push.

Clarivoy Inc. saw a 15 percent increase in revenue in 2015 while building new products it’s launching this spring – including the ability to detect when a past customer’s smartphone is on premises at a client auto dealer, then send an online ad to the customer a week or so later. The company does not release sales figures.”For 90 percent of the population, if we have their address, email or phone number, we can find them online and send ads to them,” CEO Steve White said.Click here to read the entire article.


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