CASE STUDY: Apple Autos

CHALLENGE

Getting a complete picture of the exact marketing tactic that led to the sale is a huge pain point for many auto dealers including Apple Autos who sells 450 – 500 vehicles per month at its flagship Ford store and spends about $90,000 monthly on marketing, 85% of which is digital.

Alan Krutsch, Director of Marketing with the Minnesota-based Apple Autos Group, was searching for a multi-touch attribution solution so he could see exactly where his sales were coming from in order to better target his marketing spend.

We have more confidence in our decisions.

SOLUTION

Apple Autos utilized Clarivoy’s Multi-Touch Attribution solution along with the natively integrated Google AdWords module to get a more transparent view of which ads really contributed to sales.

RESULTS

$2.2M Of previously
unattainable sales
$1.8M New sales came from
branded search terms
The ability to Identify What is working, and
what isn't

PRODUCTS

Multi Touch Sales Attribution

MULTI-TOUCH SALES ATTRIBUTION

Apple Autos’ partners CarSoup and Dealer Teamwork both accepted Clarivoy’s third party tagging, allowing them to see which landing pages and specials worked to convert shoppers to leads as well as how important these third parties were as part of the purchase path.

To read more about Apple Auto's results, download the printable PDF

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