CHALLENGE

Bill Brunner, General Manager of Paramus Chevrolet, was spending approximately $18,000 every month across six third-party auto listing sites and wanted to streamline his spend to be more efficient and increase profitability.

Brunner knew he needed to cut his spend but didn’t know which vendor contributed the most or the least to his sales. He came to Clarivoy to understand the true ROI and performance of each vendor, so that he could make decisions based on cost-effectiveness and not hurt his business.

The data helped justify the change.

SOLUTION

Paramus Chevrolet utilized Clarivoy’s Multi-Touch Sales Attribution solution to get a more transparent view of what each auto listing vendor was bringing him. Rather than rely just on first-touch or last-touch attribution, or on vendor-based reporting, Paramus Chevy was able to get a comprehensive, unbiased view.