CASE STUDY: Person and Partners

CHALLENGE

Person & Partners wanted to go deeper for their dealer clients than just using traffic drivers to make decisions. They wanted to know what contributes to the actual sales of a vehicle.

Never ones to rest on their laurels, Persons & Partners is a full services automotive advertising agency that focuses on conversions and not conventions.

FOCUSED ON CONVERSIONS AND NOT CONVENTIONS

SOLUTION

Working hand in hand with the experts at Clarivoy, the Person and Partners team was able to discover cost-efficiencies in their marketing plan by identifying ways to reduce spend that did not lead to sales.

RESULTS

55% improvement on the cost per sale over the course of a 12-month stretch.

PRODUCTS

Multi Touch Sales Attribution

MULTI-TOUCH SALES ATTRIBUTION

Armed with newfound knowledge, enabled by Clarivoy Multi-Touch Attribution models, strategic changes were made that drastically reduced cost per sale for their clients, improving the ROI, and increasing sales.

To read more about Person and Partner's results, download the printable PDF

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