Clarivoy CEO Steve White will discuss "7 Secrets to Maximizing Your Attribution Investment" at this inaugural event.
The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale.
The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define the next steps to solve a pressing problem in our industry.
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