White will speak at the session entitled Measuring Campaign Effectiveness, Attribution Modeling & Conversion Tracking.
Columbus, Ohio (March 4, 2016) – Clarivoy CEO Steve White will be a featured panel member for the inaugural Search Engine Marketing Professional Organization (SEMPO) Member Forum. The event will be held March 10-11, at the Westin San Diego Gaslamp Quarter in San Diego, California.
White will speak at the session entitled Measuring Campaign Effectiveness, Attribution Modeling & Conversion Tracking. The session will explore the strategies, tools and techniques for measuring paid search impact on revenue and how to communicate that to clients and internal stakeholders.
“I am really excited to have the opportunity to spend time with other search marketing professionals, and to share our combined knowledge and experience with one another,” White said. “Something positive for the search marketing industry is sure to come to fruition as a result of this gathering of great minds. I’m glad to be part of it,” White concluded.
Frustrated with the inability to efficiently reach consumers and determine ROI, Steve White founded Clarivoy in 2012. Clarivoy’s proprietary [iD] product links consumer identities across multiple channels to build trackable and targetable digital identities so you know who and where your consumers are at all times. Combined with Clarivoy’s sales attribution platform, which uncovers what is actually driving sales, clients gain a 360- degree view of their marketing landscape. Clarivoy is a marketer’s unfair competitive advantage. For more information visit www.clarivoy.com.
SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. The purpose of the member forum is to provide members with actionable information and insights to improve job performance, provoke progressive thinking, provide “live” comparative discussions about new tools and techniques, and promote sharing of search marketing and social media best practices. For more information visit http://www.sempo.org/?page=2016MemberForum.