Anonymous Attribution identifies the online and offline purchase paths of buyers who choose to remain anonymous
Columbus, Ohio (July 22, 2016)- Clarivoy today announced the release of a new feature for their Multi-touch Sales Attribution product. Anonymous Attribution identifies the online and offline purchase paths of buyers who choose to remain anonymous. Anonymous Attribution uses proprietary technology that matches a buyer to the devices, access methods, and sessions they used to shop for their vehicle.
While 83 percent of car shoppers visit a dealer’s website prior to visiting the dealer’s store, the majority choose not to self-identify by filling out a form, chat or a phone call. According to a Polk Automotive Influence Study, approximately 2 out of 3 car buyers do not contact a dealership via form submission or a phone call prior to their first visit. “This data gap leaves a huge blind spot in a marketer’s ability to accurately attribute sales to sources like paid search and third party sites,” said Clarivoy CEO Steve White.
The ability to provide purchase path data for a broader group of customers significantly increases the accuracy of sales attribution results. The insights derived from this broader data set show more clearly the results of keyword searches, display advertising, social referrals, and third party sites, leading to improved marketing performance.
“We believe this feature is a breakthrough in multi-touch sales attribution. Advertisers can, for the first time, observe all touchpoints that led to a conversion for the vast majority of their customers, even the ones who don’t fill out a lead form, call or chat,” added White.
In fact, one Clarivoy client was able to double their customer match rate using Clarivoy’s Anonymous Attribution feature, granting them valuable insight into the impact of their paid search campaigns.
Clarivoy’s Multi-touch Sales Attribution platform uses proprietary attribution algorithms that help marketers discover what’s really driving sales. It is uniquely focused on user-level attribution, allowing clients to transparently view a consumer’s full purchase path, sorting and ranking the influence of each channel’s contribution – paid search, display ads, email, third party websites, organic search, social, and brand website.
Clarivoy is a marketing technology firm specializing in unified, unbiased business intelligence. Our solutions reveal more about our clients’ customers, their advertising and their path to success so they can accelerate sales and amplify results. Clarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not.
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