Month: September 2016

The event brings the most progressive automotive dealers in the country together to discuss innovative and effective trends

COLUMBUS September 07

Columbus, OH (September 7, 2016) - Today Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, announced that CEO Steve White was chosen as a Breakout Speaker for the DrivingSales Executive Summit October 23 - 25, 2016. The event, to be held at The Bellagio in Las Vegas brings the most progressive automotive dealers in the country together to discuss innovative and effective trends that can drive increased sales.

​​White’s session, titled “Tools for the Advanced Dealer Marketer: From Free to Fantastic” will focus on helping marketers understand the spectrum of tools available (from free to fantastic) to measure the results of their online and offline advertising along with the advantages and disadvantages of each. Attendees will also learn how to use free or low cost tools to get some of the same data that the “fantastic” tools provide and how to move beyond the first layer of “vanity” metrics to discover data that will really drive their business.

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Retail automotive "AlphaDawg" Jim Ziegler will serve as the keynote

COLUMBUS September 06

COLUMBUS, OH (Aug. 31, 2016) – Retail automotive "AlphaDawg" Jim Ziegler will serve as the keynote at this year’s Brady Ware's Dealership Conference on Sept. 21. The conference, hosted by BW Dealership Advisors, a firm dedicated to offering consulting, fraud mitigation, accounting and tax services to auto dealerships, will be held 9:30 a.m. to 1 p.m. at Embassy Suites Dublin, 5100 Upper Metro Place, Dublin.

“We’re thrilled to host auto dealership owners and executives at this year's conference,” said Sam Agresti, director of BW Dealership Advisors. “We’re looking forward to preparing auto dealers from across the nation on trends impacting their business and sharing some great takeaways on opportunities to make their dealerships more prosperous.”

The Brady Ware 2016 Dealership Conference is the only event in Ohio that features industry expert Jim Ziegler, president and CEO of Ziegler SuperSystems, Inc. His keynotes include: “20 Changes if I Bought Your Dealership” and “The Shape of Things to Come.”

The conference also features:

  • Brad Stammler, vice president, Commercial for Smith & Leavitt Insurance Services, will present practical ways to insure against risk during "Captive Insurance – Customized Risk Management that Makes Good Sense."
  • Steve White, founder and CEO of Clarivoy, will discuss ways to maximize analytics in “The True Cost of Google Analytics.”
  • Tom Wolf, senior manager of BW Dealership Advisors, will share insight on addressing risks resulting from internal and external fraud during "Is your Dealership S.A.F.E.?"

Click here to see the entire article and event registration link.

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