Month: October 2017

80% of a dealership’s sales cannot be linked back to a Lead. New Tools for Marketing Vendors Solve this Problem.

October 16

Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the launch of its Measurement NetworkTM. Designed specifically for marketing vendors to help them “prove their results,” vendors who join Clarivoy’s Measurement Network can now demonstrate to their clients a commitment to supplying accurate, unbiased attribution results, independently verified by the auto industry’s leading marketing attribution provider. Clarivoy provides these results to Network members by utilizing its Anonymous Attribution customer identification tools and unbiased Multi-Touch Attribution algorithms, delivered through API’s that integrate data directly into vendor dashboards.

As the automotive industry’s recognized leader at helping auto dealers “discover what works,” Clarivoy is now helping marketing vendors “prove what works” to their customers. Dealer Inspire, an award-winning website developer, digital marketing strategy and implementation company that creates sustainable platforms to enhance and promote the sales process and customer experience, is the first marketing vendor to join Clarivoy’s Measurement Network and integrate Clarivoy’s Attribution APITM solution. Their dealers now have ROI insight for sales from verified website leads, as well as the missing piece: anonymous online shoppers.

“This is truly an exciting announcement as two of the industry's most progressive analytics companies have created a partnership to push the envelope even further,” said Dealer Inspire CEO, Joe Chura. “We built Roxanne℠, our proprietary, patent-pending event tracking technology, to bring dealers true ROI for their website and marketing efforts. Partnering with Clarivoy takes that insight to the next level by connecting sales to anonymous shoppers. Filling in these gaps from customers who didn’t submit a website lead will give our dealer partners unprecedented visibility into how their digital marketing is generating sales,” Chura continued.

According to Google, only 20% of a dealership’s sales can be linked back to a lead. But what happens to the other 80%? Auto dealers utilizing ‘Roxanne’ to attribute sales back to leads on a website now have Clarivoy’s attribution technology which provides visibility into the 80% of customers who chose to remain anonymous online.

“As form submissions become increasingly rare, ‘walk-in’ traffic has mysteriously increased because so many customers choose to shop anonymously and withhold their information. Up until now, dealers lacked visibility into these anonymous shoppers,” said Clarivoy CEO Steve White. “Clarivoy solves this problem by tagging a vendor’s website, ingesting their sales data and ‘converting cookies into customers.’ Once we are 100 percent sure we have a match, the data is rolled up and displayed in the vendor’s dashboard,” White added.

Dealer Inspire is looking for a limited number of innovative dealers to pilot this new capability. Go to http://clarivoy.com/dealerinspire to sign-up.

Marketing Vendors interested in joining Clarivoy’s Measurement Network should contact Ben Hadley, VP of Strategy at ben@clarivoy.com.

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About Dealer Inspire

Dealer Inspire is an innovative and award-winning website development SAAS company specializing in the automotive retail industry. Founded in 2012, Dealer Inspire is focused on creating more than websites, but rather sustainable platforms to enhance and promote the sales process and customer experience. The Dealer Inspire products are comprised of a next gen website platform, AI powered messaging/chat software, digital retailing and dynamic advertising software.

Dealer Inspire has been selected as the certified website and digital advertising provider for their retailers by 17 of the world's leading automotive brands and works with thousands of clients across U.S., Canada and Mexico.

 

About Clarivoy:

Clarivoy is the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns. Their Multi-Touch Attribution solutions reveal more about their clients’ customers, their advertising and their path to success so they can drive more sales. The company’s proprietary TV Analytics solution was named the winner of the 2016 DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2016. Clarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not.  READ MORE »

THE DATA DOESN’T LIE: SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

October 13

Co-Authored by David Metter of AutoHook powered by Urban Science, & Steve White of Clarivoy

An unprecedented occurrence has taken place as the automotive industry prepares for the upcoming DrivingSales Executive Summit, October 22nd - 24th, at the Bellagio in Las Vegas. Two vendors, two of the industry’s most recognized names in proving sales attribution, have combined forces with marketing leaders from the nation’s top dealer groups to deliver the most unbiased, action-packed panel discussion in auto conference history.

Before we reveal why this atypical panel lineup is worth attending, we first want to inform you of what this session is NOT going to be. This is NOT a reiteration of the importance of attribution when it comes to eliminating marketing waste. This is NOT a theoretical account of big data’s potential impact on improving your daily sales operations. This is a collaborative, all boots on the ground ATTACK on the two topics that have been plaguing dealerships for far too long: big data and attribution.

AutoHook Co-Founder & President, David Metter, and Clarivoy CEO & Founder, Steve White, will be co-moderating a dealer panel that will leave attendees with a multi-dimensional, crystal clear picture of how successful dealers are already using big data and advanced attribution models to do the only thing that matters to them: sell more cars.

Attendees will get a first-hand account from Marketing Directors at the nation’s leading dealer groups about how they are taking action and selling cars using data they already have available combined with technology that they’ve already implemented.

Both AutoHook and Clarivoy have differentiated themselves in the industry for their unrivaled ability to define the path that resulted in a vehicle sale. However, these two companies go about solving attribution problems from two different angles and perspectives. But, what they both always agree on is that the dealer’s perspective is the one that matters most. Dealers are not, nor should they ever be expected to be data analysts or mathematicians. It should never be a dealership’s responsibility to scrutinize the 20 different vendor reports they receive in a typical month and find trends that point to success or failure in their marketing and sales operations. It should never be the dealer’s job to assign fractionalized credit to the multiple touchpoints that led to a sale.

Too often, dealerships are debilitated by the excessive amount of one-sided vendor reports that flood their inbox every month. What good is all this data if it doesn’t include an instruction manual that pinpoints exactly what’s working and what’s not?

If you use outdated attribution models, you’re essentially making marketing decisions based on 10% of what is actually happening. That is a HUGE marketing blind spot that can lead to tens of thousands of dollars wasted on sources that don’t convert.

Wouldn’t it be refreshing if you could get a clear view of your sales and defection trends all in one place? Or quickly identify deficiencies in both your internal and external processes so that you can more efficiently assign responsibilities to your staff and get more ROI out of your third-party lead or traffic drivers?

What dealers have been lacking is a complete, 360° view of their sales operations, as well as the sales they lost to their biggest competitors. How can you improve the way you sell cars if you’re unaware of the leads in your CRM that have already purchased somewhere else? There is a reason for every lost sale, and that reason is exactly what you should use to take action and reclaim lost opportunities.

Attend this session and you will take away a lot more than the inspiration and motivation you need to take action. You will walk away with a game plan that you know has already proven to help individual dealers and dealer groups sell more cars and increase their market share. The topics of big data and attribution will transform from headaches, confusion, and irrelevant, obscure numbers into actionable steps to improve the way you operate today.

WHAT YOU’LL TAKE AWAY

  1. Learn the fastest methods of uncovering actionable sales and defection trends hidden within your data.
  2. Define the sources responsible for your greatest opportunities and losses down to an individual salesperson, lead or traffic source, competing brand or dealer, and more.
  3. Eliminate “Marketing Blind Spots” and grow your market share using the automotive industry’s latest and most accurate attribution models.

Do yourself a favor. DO NOT leave Las Vegas deprived of this vital and enlightening knowledge. DO NOT return to your dealership in the dark. Join AutoHook, Clarivoy, and their panel of top dealers, to finally get a clear and complete view of your market and how to outshine the competition.

THE ACTION STARTS TUESDAY, OCTOBER 24TH AT 9:50 AM SHARP AT THE BELLAGIO IN MONET ROOMS 3 & 4!  READ MORE »