Month: March 2018

DriveItNow to use Clarivoy's new Attribution Software to provide unbiased sales analytics to its automotive industry clients

March 23

CINCINNATI, March 22, 2018 /PRNewswire/ -- DriveItNow, a leader in automotive marketing and digital retailing technology, is pleased to announce it has joined Clarivoy's Measurement Network to provide DriveItNow's clients with the most unbiased and accurate measurement of its marketing products and services.

Designed specifically to help marketing agencies and vendors "prove their results", companies who join Clarivoy's Measurement Network can demonstrate to their clients a commitment to supplying accurate, unbiased attribution results, independently verified by the auto industry's leading marketing attribution provider.

DriveItNow will provide its customers with certified results using Clarivoy's recently launched Attribution API. The new software uses "Any-Touch" attribution to ensure the correct marketing source(s) receive credit during the customer's purchase journey. Whether first, last, or somewhere in the middle, Any-Touch attribution makes sure proper credit is attributed to those marketing sources which influenced the customer's vehicle purchase.

"Sharing Clarivoy's analytics ensures our goals are aligned with our clients," says Tarry Shebesta, President of DriveItNow. "Dealers can trust the reporting accuracy and hold us accountable for our ROI performance."

According to Steve White, Clarivoy CEO, "Our attribution partners are recognized as the most progressive and innovative marketing vendors in the automotive industry. Dealers know that Measurement Network members are committed to providing them with unbiased, accurate results."

Using Clarivoy, DriveItNow clients can verify the number of vehicle sales DriveItNow is responsible for influencing. Clarivoy's Identity Graph fuels the new API technology that matches even anonymous shoppers to multiple devices across multiple channels.

"Marketers who are trying to build their own complex attribution models to track leads or website traffic are fighting the wrong battle," notes Shebesta. "A marketer's goal should always be to drive new, incremental revenue that is validated through an independent, third-party sales attribution source, like Clarivoy."

For more information about DriveItNow, visit: http://www.DriveItNow.com. For more information on Clarivoy's Measurement Network visit Clarivoy's booth (#763N) at the 2018 NADA Show in Las Vegas, NV, March 23-25. Or pre-schedule a meeting by clicking here.

About DriveItNow

DriveItNow's patent pending truPayments® technology offers proven car shopper engagement that generates more sales and profits for dealers. DriveItNow services are available to the automotive industry, including dealers, OEMs, lenders, website providers, and third-party retailers. DriveItNow powers Autobytel's Payment Pro product, Dominion Dealer Services's MyPayment and GoMoto's Xpress Shopping in-store Kiosks. More information is available at www.DriveItNow.com.

About Clarivoy:

Clarivoy is the auto industry's most trusted source of truth for optimizing the performance of marketing campaigns. Their measurement and identity solutions reveal more about their clients' customers, their advertising and their path to success so they can drive more sales. Clarivoy's proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not.http://www.clarivoy.com.

SOURCE DriveItNow

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New software for auto dealers, vendors and marketing agencies uses "Any-Touch" attribution to ensure correct marketing source receives credit in the customer's purchase journey

March 12

Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the performance of marketing campaigns, today announced the launch of its new Attribution API software which uses “Any-Touch” attribution to ensure the correct marketing source(s) receive credit during the customer’s purchase journey. Whether first, last, or somewhere in the middle, Any-Touch attribution makes sure proper credit is attributed to those marketing sources which influenced the customer’s vehicle purchase.

According to Steve White, Clarivoy CEO, dealers and third-party auto vendors receive millions of unique web visitors per month and yet less than five percent identify themselves. “Who are the other 95 percent, and did they purchase a vehicle?” said White. “In the eyes of a dealer, the value of a third-party auto vendor, marketing agency or website provider is reduced to one thing: Leads. Since most visitors to a dealer’s website or third-party site are unidentifiable, 95 percent of the value of that vendor or marketing partner is lost.”

Clarivoy’s Attribution API software gives dealers, vendors and marketing agencies visibility into the total number of vehicles each vendor and marketing source are responsible for influencing monthly. It provides continuous confidence in the value of the vendor’s offering to the dealer through an independent, trusted voice.

“Unless you are the first or last touch in the CRM, you probably aren’t getting credit from the dealer. Even if you do get credit, it’s only for leads you delivered and NOT for anonymous shoppers that result in sales. What if you could show performance according to the amount of sold vehicles that had, say, Cars.com or Autotrader in the buyer’s purchase journey, instead of just being reliant on leads? Now you can with our new product: Attribution API. It encourages the optimal product mix while simultaneously mitigating churn. This allows vendors to consult with their dealers and continually prove their value,” said White.

Clarivoy’s identity graph fuels the new API technology and is created using proprietary technology that can match a person to multiple devices across multiple channels.

 

 

The new Attribution API software delivers monthly attributable sales to dealers’ dashboards and is very simple to set up. All that is required is the installation of Clarivoy’s tracking code on all relevant website properties. Clarivoy then works with dealers to obtain sales data and deterministically matches the sales file with leads and vendor website traffic to show the vendors’ true impact on vehicle sales.

For more information, or to sign up for a product demonstration, visit: http://www.clarivoy.com, or drop by booth #763N at the 2018 NADA Show in Las Vegas, NV, March 23-25. Or pre-schedule a meeting by clicking here:

 

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About Clarivoy:

 

Clarivoy is the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns. Their measurement and identity solutions reveal more about their clients’ customers, their advertising and their path to success so they can drive more sales. The company’s proprietary TV Analytics solution was named the winner of the 2016 DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2016. Clarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not. http://www.clarivoy.com.  READ MORE »

Jessica brings more than ten years of auto industry experience to Clarivoy, successfully managing, launching and leading large software development projects.

March 05

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.

Commenting on the new hire, Steve White, Clarivoy CEO, stated, “Jessica is a vital addition to our leadership team where she will lead product creation and management for all current and new products. These responsibilities are critical to achieving Clarivoy's strategic goal: to provide dealers with a single complete view of how people buy cars and where to get their next sale. Her experience and background make her a perfect fit as VP of Product, where she will pioneer new product development, resulting in demonstrative revenue growth, increased market share and customer adoption.”

Jessica brings more than ten years of auto industry experience to Clarivoy, successfully managing, launching and leading large software development projects. Previously she served as Digital Program Manager at Dominion Dealer Solutions, where she created new processes, products and efficiencies that led to improved customer product delivery.

Prior to that she served as Brand Manager with DealerFire, a responsive website and Digital Marketing Company that was later acquired by DealerSocket. Jessica managed brand presence across all digital platforms and secured multiple company awards each year. Earlier in her career she served as Brand Manager for DealerRefresh, a leading online community for the auto industry.

Jessica graduated from the University of Wisconsin- Oshkosh with a Bachelor of Arts degree in Journalism - News/Editorial.

“As I considered my next opportunity, it was important for me to join an organization that is trustworthy, progressive and rooted in their industry objectives. Clarivoy’s mission of helping dealers as an unbiased third-party provider aligned with my personal beliefs and professional goals. They are truly a dealer partner whose only interest is helping dealers succeed. I’m extremely excited to join such a great team,” Jessica stated.

Clarivoy is the automotive industry’s recognized leader at helping auto dealers discover what is really driving sales. Clarivoy provides dealers with a single, complete view of how people buy cars and where to get their next sale. Their ability to identify more customer touchpoints through Anonymous Attribution and unbiased Multi-Touch Attribution measurement solutions gives their clients an unfair competitive advantage when making marketing decisions.

For more information, or to sign up for a product demonstration, visit: http://www.clarivoy.com, drop by booth #763N at the 2018 NADA Show in Las Vegas, NV, March 23-25, or pre-schedule a meeting by clicking here:

 

# # # # #

About Clarivoy:

 

Clarivoy is the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns. Their measurement and identity solutions reveal more about their clients’ customers, their advertising and their path to success so they can drive more sales. The company’s proprietary TV Analytics solution was named the winner of the 2016 DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2016. Clarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not. http://www.clarivoy.com.

 

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