Native Google Analytics Integration FAQ

Get answers to all of Clarivoy’s frequently asked questions here. Select a topic to narrow your search, or simply scroll down and read on.

About

Can I cancel at any time?

You can cancel the free trial at any time. Paid subscribers can cancel anytime after the first 90 days of when your paid subscription starts. After that our agreement allows you to pay through a month-to-month model. There are no set-up fees, or cancellation fees of any kind. We keep it simple and easy. All we need is an email cancellation request sent to support@clarivoy.com. After the free trial is over and you start a Renewal Term, a 30-day cancellation request is required.

What is Clarivoy's Native Google Analytics Integration?

Clarivoy’s Native Google Analytics Integration collects and pairs your website clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no over-attribution to any one keyword, campaign or ad group. Our solution evaluates the true cost per engagement and cost per lead using Clarivoy’s proprietary Multi-Touch Attribution models in place of Google’s last-click attribution and lets you view your website traffic through Clarivoy’s Attribution Channels, specifically created for auto dealers.

What are the requirements to get started?
  • Contact Clarivoy to see a demo

  • Sign a Service Order and provide Billing Information

  • Add permissions for support@clarivoy.com with Manage Users and Edit access in Google Analytics.

  • Make sure you have Goals set up in Google Analytics (click here for suggestions)

BACK TO TOP »

Getting Started

What are the requirements to get started?
  • Contact Clarivoy to see a demo

  • Sign a Service Order and provide Billing Information

  • Add permissions for support@clarivoy.com with Manage Users and Edit access in Google Analytics.

  • Make sure you have Goals set up in Google Analytics (click here for suggestions)

BACK TO TOP »

Google Analytics & Attribution

What is Multi-Touch Attribution or "MTA" in Google Analytics?

Clarivoy’s Multi-Touch Attribution feature was designed to allow dealers to upgrade Google Analytics to an auto-specific lens so they can easily and accurately see how Tier 1, Tier 2 and third-party websites influenced traffic to their site. The Multi-Touch Attribution platform uses proprietary algorithms focused on user-level attribution, giving dealers insight into a consumer’s full purchase path, sorting and ranking the influence of each channel’s contribution.

What is a custom channel grouping or "CCG" in Google Analytics?

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

What is offline attribution?

This set of attributed sales matches specific offline activities that users might have been exposed to such as direct mail, outbound telemarketing, inbound phone calls, and even some email campaigns whose opens are measured by a third party provider.

What is a touchpoint?

A touchpoint is when a customer was exposed to a marketing effort. (whether they responded or not) (i.e., they got a direct mailing, they opened an email, they saw a TV spot).

What is "CPM" in Google Analytics?

CPM stands for Cost Per Impression. When an ad is billed based on how many people were exposed to it. This includes pricing models for many offline media sources as well as online.

What is auto-tagging?

Auto-tagging is a required feature that can help you better understand how people interact with your ads, your website, and your offline sales channel.

Why use Google Analytics?

Google Analytics is the most popular tool you can use to measure website visitors. Google’s tremendous cloud infrastructure allows you to quickly analyze very large data sets, and it allows dealers to make informed business decisions. Unfortunately, Google Analytics default measurement is based on last click attribution models that do not provider marketers with accurate data about the true purchase path of their customers. Clarivoy’s Native Google Analytics Integration solves this problem through the integration of our proprietary Multi-Touch Attribution models.

What is auto-tagging in both Google AdWords and Bing?

Auto-tagging is an advanced feature that you need to turn on before you can do the following:

    • Import conversion data into AdWords from Google Analytics, as well as other external sources, such as your Customer Relation Management (CRM) system.
    • Import AdWords campaign and cost data into Google Analytics reports.
    • Import Google Analytics site engagement metrics, such as bounce rate and average session duration, into AdWords reporting.
    • Similarly, for Bing Ads the same rules apply
What does "CPA" stand for within Google Analytics?

Cost Per Action (or Cost Per Acquisition, or CPA) is the average amount of advertising expenditure that is needed to generate a lead, and an important KPI.

What is "ROAS"?

ROAS stands for Return On Ad Spend. This is a calculated metric derived from measuring the total ad spend versus the gross over various attributional dimensions.

What is fractionalization within Multi-Touch Attribution?

We fractionalize credit across all touchpoints using a proprietary attribution model ensuring all traffic driving sources receive proper credit​.

What is "CPC" in Google Analytics?

CPC stands for Cost Per Click. When a display ad or other service is paid based on how many people actually “clicked” or took action from that ad.

BACK TO TOP »

Billing

Can I cancel at any time?

You can cancel the free trial at any time. Paid subscribers can cancel anytime after the first 90 days of when your paid subscription starts. After that our agreement allows you to pay through a month-to-month model. There are no set-up fees, or cancellation fees of any kind. We keep it simple and easy. All we need is an email cancellation request sent to support@clarivoy.com. After the free trial is over and you start a Renewal Term, a 30-day cancellation request is required.

How much does the Clarivoy Native Google Analytics Integration solution cost?

The monthly fee for the Service is $495.00 USD per Rooftop. Additional logins are $49/month per login. The first charge will be billed when you subscribe and every month following until your subscription is canceled. After 90 days either party may choose to terminate this Service for convenience given a 30 day cancellation notice.

BACK TO TOP »

Support

Who do I contact if I have questions about the service?

If you have questions, please contact Clarivoy with your question by email at support@clarivoy.com.

BACK TO TOP »

Contact Us.

Have a question? Ready to schedule your free demo?