Discover what’s really working (and what’s not) with an unbiased, customized, multi-touch view of your website traffic natively integrated into Google Analytics.
Clarivoy’s Web Traffic Attribution solution makes the data in Google Analytics more actionable for auto dealers who need to more logically and accurately evaluate the true cost per engagement and cost per lead of their marketing efforts. Dealers can easily track the performance of automotive marketing investments every day through on-demand Google Analytics reporting.
- Clarivoy’s COST UPLOADER TOOL allows dealers to add cost data from all digital marketing investments (Cars.com, AutoTrader, Display, Video, Facebook, etc.) into Google Analytics to evaluate the true performance with each publisher
- Evaluates the true cost per engagement and cost per lead by embedding Clarivoy’s proprietary MULTI-TOUCH ATTRIBUTION model directly into Google Analytics so you no longer need to rely on Google’s last-click attribution
- Fractionalizes credit across all touchpoints using Clarivoy’s proprietary attribution model ensuring all traffic driving sources receive proper credit
- Classifies data more logically and accurately using Clarivoy’s Automotive Channels, specifically created so auto dealers can easily track the performance of their marketing investments
- Includes THIRD PARTY conversion activity from Cars.com (other vendors coming soon!)