Audience Operations Specialist

Full-Time | Remote (U.S.) | Team: Operations · Reports to: Director of Operations

About Clarivoy

Clarivoy is the auto industry's leading provider of multi-touch sales attribution and advanced digital targeting tools. Our proprietary technology gives marketers visibility into their customers and campaigns across all channels and devices — online and offline — so they stop guessing and start knowing what works. Our values are People First, Clarity, Tenacity, Open-Minded Curiosity, Solve then Scale, and Truth-Telling.

About the Role

We're looking for a highly organized, detail-oriented Audience Operations Specialist to join our Operations team. This role sits at the intersection of data, digital advertising, and process execution — supporting audience creation, onboarding, activation, and measurement across our Customer Data Platform (CDP) products. Working hand-in-hand with the Director of Enterprise CDP and Engineering, you'll be the operational backbone that frees strategy and product leaders to focus on what's next. This is not a traditional campaign manager role — it's Ad Ops + Data Ops, grounded in execution, accuracy, and continuous improvement.

What You'll Do

1. Audience Creation & Activation

• Partner with the Director of Enterprise CDP to build, manage, and distribute audiences for enterprise clients
• Set up and maintain platform integrations across major social, search, and programmatic destinations
• Distribute audiences, validate ingestion, and troubleshoot delivery issues
• Take ownership of recurring audience creation

Solve then Scale: Build it once, build it right, then make it repeatable.

2. Audience Product Onboarding & Refresh

• Manage onboarding for our audience products and related workflows end-to-end: account/client/property creation, tag setup, platform configuration, and audience activation
• Coordinate with agencies and dealers to obtain ad account access across major destinations
• Execute the audience refresh process across multiple audience types
• Run queries against our data platform using defined logic (property identifiers, domain, time windows)
• Clean and prepare audience files — remove unnecessary data, deduplicate records, and format for platform ingestion
• Upload and manage audiences within our onboarding/identity tools; maintain structured file organization and backups

Tenacity: You don't cut corners — accuracy matters.

3. Audience & Campaign Best Practices

• Guide internal teams and external partners on audience strategy and structure — retargeting configurations, look-back windows aligned to campaign goals, and multi-platform activation approaches
• Support activation across social, search, and programmatic platforms

Open-Minded Curiosity: Always asking, "Is this the best way to structure this?"

4. Programmatic Measurement

• Support measurement workflows; validate campaign performance data and attribution outputs
• Perform updates to measurement dashboards when needed
• QA data, identify discrepancies, and partner with internal teams to resolve them

Truth-Telling: You trust the data — and question it when something feels off.

5. Reporting & Dashboard Operations

• Update reporting dashboards and sync audience and delivery data into reporting workflows
• Create and manage internal tickets for reporting updates
• Perform QA checks to ensure reporting accuracy

Clarity: Clean inputs → clean outputs → trusted reporting.

6. Process Improvement & Automation

• Identify opportunities to reduce manual work and expand automation across destinations
• Partner with Operations and Engineering to automate audience workflows and streamline onboarding
• Contribute to our single source of truth with clean, current documentation

Solve then Scale: Fix the problem first — then make it repeatable.

7. Cross-Functional Collaboration

• Work closely with Sales, Customer Success, Engineering, and external agencies and partners
• Communicate clearly on status, dependencies, and blockers
• Serve as a reliable operational partner that internal and external stakeholders can count on

People First: Strong relationships make complex workflows work.