Independent attribution partner with no media to sell

See what really drives every vehicle sale.

Clarivoy connects every touchpoint in the buyer journey to a DMS-verified sale, giving dealers, agencies, and OEMs one clear, unbiased view of what works.

Trusted attribution partner to the industry’s most recognized brands

AutoTrader

CarGurus

Cars.com

Edmunds

CARFAX

Kelley Blue Book Spectrum

See what your buyers did.

Customer Journey Replay · illustrative sample

Prepared by

Clarivoy · independent measurement

Every touchpoint that influenced this sale, first touch to signed deal

Marketplace
Visit

VDP views & leads

Clarivoy Tag

VDP visit tracking via marketplace integrations

Paid
Search

Google, Bing

Pixel Pass-through

Search ad click & impression data

Paid
Social

The buyer journey, connected to the sale.

We follow the real buyer journey across marketplaces, search, social, email, your site, and the showroom, and tie it to a verified sale.

Step one

We start with the sale and trace the journey back.

We identify the touchpoints that led to the purchase, across marketplaces, your website, paid search, social, email and more.

Step two

We connect the journey across screens.

We link activity across devices to reveal one connected buying journey, even when a shopper switches between their phone, laptop, and other screens.

Step three

We verify the purchase through your DMS.

We match the shopper to an actual sale, so buyers count whether they submitted a lead or walked straight into your showroom.

Step four

We show which marketing helped make the sale.

Each source gets credit for its contribution, giving you a clear view of what works beyond the last click.

Group Reporting

Store-by-store comparison against the group’s own average · Multi-Touch Any

Influenced sales% of attributed

Channels by rooftopVendors by rooftopCampaigns by rooftopStoresCross-family

Peer comparison: All dealers New

Channel	Group avg	NewPeer comparisonAll dealers	Hyundai North	Hyundai South	Lexus East	Lexus West	Porsche	Genesis	Subaru
Third Party Auto	249	176	362	205	801	760	55	358	430
Website Tools	111	49	179	117	260	316	18	195	269
Organic Search	84	8	108	70	238	274	9	138	156
Direct	56	11	81	44	177	175	6	88	80
Paid Search	47	6	80	45	144	149	6	59	74
Tier One	18	3	17	2	59	53	14	9	29
Equity Mining	11	1	15	6	18	20	2	6	42
Social	7	3	13	8	16	15	4	6	12
Email	5	1	9	2	9	17	2	1	13
Other	3	0	8	2	6	7	0	10	2

New featurePeer comparison: see each channel next to your group’s average and other dealers.

The challenge

Most reports only see part of the journey.

Your agency, marketplace, and search partners each report on their own channel. Each view is useful, but none of them shows how the channels work together to produce a sale.

Channel-by-channel reporting.

Each platform measures its own results in its own way, so the numbers are hard to compare side by side.

Last-click credit.

Last-click models credit the final touch. The marketing that moved the buyer earlier can go unrecognized, and underfunded.

Budgets set on partial data.

When each report covers one slice of the journey, it's hard to know where the next dollar will do the most.

Clarivoy doesn't sell media, so our only job is accurate measurement: one independent view of which channels move cars.

For agencies

Give clients results they can trust.

Clients want proof that comes from outside the platforms running their media. Independent measurement makes good work easier to show.

Because Clarivoy sells no media, results come from a neutral source. When a client asks how a campaign performed, you can point to verified sales.

Independent measurement means everyone is looking at the same verified sales.
Why agencies work with Clarivoy

The independent measurement platform behind these dealer groups

Johnson Automotive Hertz Sonic Automotive

Independent. Unbiased. Built for clarity.

New in Clarivoy

Now you can see everything.

The clearest view we've ever built. Every report ties back to DMS-verified sales, not clicks.

Customer Journey Replay

See how channels work together throughout the purchase journey. Drill down by make, model, or even year.

New report

Sales Map by Marketplace

See where your buyers live, zip by zip, then layer in which marketplaces are influencing sales in each one.

New report

Search Terms Report

See what shoppers searched before they bought. Split by brand and non-brand, new and used.

Redesigned

Campaign Analysis

Google Ads spend meets attributed sales, so you see what each campaign costs per car sold.

New report

Vehicle Targeting

See exactly which channels are driving sales for specific makes and models, so you know what's moving inventory.

New feature

Claire, your AI analyst

Ask what's driving sales and what's falling short. Get an independent answer in seconds.

See everything that's new →

Attribution

From impression to ignition.

Follow the buyer from the first touch to the signed deal, with results your whole team can stand behind.

Deterministic sale match
Cross-channel journey view
Source-level ROI, verified against DMS sales

Buyer Journey · illustrative

Day 1Marketplace

→

Day 4Search

→

Day 9VDP visit

→

Day 12Sold

Deterministic match. Each sale traced through every verified touchpoint.

Audiences

The right shoppers, instantly.

Build segments from real behavior and activate them everywhere. No SQL, no data team in the loop.

Identify anonymous visitors
One-click sync to ad platforms

In-Market Shoppers

Visited a VDPin last14 days

AND

Arrived fromanyMarketplace

AND

Viewedat least3 vehicles

3,160 shoppers match · ready to sync to Meta + Google

Claire

You ask. Claire answers.

Your AI analyst for attribution, built on independent, verified data. Ask what's driving sales and what's falling short.

Answers in plain language, with charts
Built-in prompts on the reports you already use
Pick up any past conversation where you left off

Claire

Which channels drove the most sales last month?

Marketplace and paid search led. Here's the matched-sale breakdown:

Marketplace412

Paid Search388

Meta201

Email164

Packages

Three packages. Add what you need.

Every package starts with independent, DMS-verified attribution. Stack add-ons as you grow.

Measure

Know what sold the car.

Independent, DMS-verified attribution with Claire built in.

See what's included →

Prove which campaigns sell.

Everything in Measure, plus paid media tools that show which campaigns and searches sell cars.

See what's included →

Premium Connect

Measure, activate, connect.

Everything in Measure+, plus Audiences and Clarivoy inside your own AI environment.

See what's included →

Stackable add-ons

Add what you need to any package. Skip what you don’t.

Paid Media Tools

Campaign Analysis, Search Terms and Campaign Taxonomy, tied to DMS-verified sales.

Audiences

Cookieless retargeting audiences built from your site visitors and past sales customers.

Clarivoy Connect

API and MCP connectivity to bring Clarivoy data into your own systems and AI tools.

9+ yearsusing Clarivoy’s multi-touch attribution, since 2017

7.5–8.8 daysfaster average days to sale at the group’s two Hyundai stores

6-personinternal marketing team running digital for every rooftop

Average days to sale, over the past year

Apex Hyundai−7.5 days

56.9

49.4

Wake Forest Hyundai−8.8 days

59.2

50.4

A year agoToday

Tracked in Clarivoy as both stores reworked sales leadership and follow-up.

Many dealers are looking at the wrong data to determine their advertising decisions. I am much more confident in our digital spend and strategy by understanding the true path to purchase, which is mostly anonymous. Erick · Director of Marketing, Johnson Automotive Read the case study →

Resources

Understand what drives vehicle sales.

Research, results, and partnerships from an independent measurement partner.

New Case Study · Johnson Automotive

Nearly a decade of attribution. Why Johnson Automotive has the leg up.

How a digital-first dealer group uses multi-touch attribution to see the true path to purchase and defend proven spend.

Read the case study

White Paper

Marketplace-First Consumer Behavior: From Retail to Automotive

How shoppers behave on third-party marketplaces long before they reach your site, and what it means for where you spend.

Read the white paper

Partnership

TV Attribution

Comcast Partnership

Explore the partnership

Integrations

Connect to 200+ tools.

We plug into your CRM, DMS, call tracking, analytics, and ad platforms. Integrations are enablers, not another product to buy.

See all integrations

What dealers say

Hear it from the dealers who use Clarivoy.

Third parties often claim credit for leads and sales. Clarivoy helps us see the full picture, where each lead originates and how customers interact with third-party sites. Invaluable transparency into customer behavior.
John Higham II · General Manager, Ed Voyles CDJR

So many reports only account for first touch or last touch. With Clarivoy, we can see how many sales were influenced by each type of advertising, and the customer's actual click paths. It's kept our budgets effective and efficient.
Lauren Hamad · Internet Sales & Marketing Director, Romano Auto Group

The holy grail of marketing is finally within reach. Clarivoy gives marketers unparalleled insight into how their channels aren't just converting, but producing profit.
Sean McKannay · CIO & Digital Marketing Director, Dick Hannah Dealerships

See what drives the sale.

Book a demo See pricing