Lock in legacy rates now.Prices shown reflect 2027 pricing. Talk to our team →

Simple Pricing.
Powerful Attribution.

Every plan includes unlimited sources, cookieless tracking, and direct CRM/DMS integration.

Book a demo

Measure

$999/mo per store

Independent, DMS-verified attribution with Claire built in.

Full multi-touch attribution
Claire, the AI Analyst
Direct CS support
Paid Media Tools — not included
Audiences — not included
Clarivoy Connect — not included
See everything in Measure →

Most popular

Measure+

$1,299/mo per store

Everything in Measure, plus paid media tools that show which campaigns and searches sell cars.

Full multi-touch attribution
Claire, the AI Analyst
Direct CS support
Paid Media Tools
Audiences — not included
Clarivoy Connect — not included
See everything in Measure+ →

Coming soon

Premium Connect

$1,799/mo per store

Everything in Measure+, plus Audiences and Clarivoy inside your own AI environment.

Full multi-touch attribution
Claire, the AI Analyst
Direct CS support
Paid Media Tools
Audiences
Clarivoy ConnectComing soon
See everything in Premium Connect →

Add-ons

Clarivoy ConnectComing soon

$699 /mo

Add API and MCP connectivity to your plan and bring Clarivoy data into your own systems and AI tools. Integration fee may apply.

Contact Sales

Audiences

$299 /mo

Add cookieless retargeting audiences built from your site visitors and past sales customers.

Contact Sales

Paid Media Tools

$399 /mo

Add Campaign Analysis, Search Terms and Campaign Taxonomy, tied to DMS-verified sales.

Contact Sales

Custom Group Plans

Custom pricing

For large groups and enterprise needs, including pricing across multiple rooftops.

Contact Sales

Compare Packages

Features
Measure
$999/mo
Most popular
Measure+
$1,299/mo
Premium Connect
Coming soon
$1,799/mo
The platform
Included
Included
Included
Full multi-touch attribution
See how each marketing touch contributed to a sale, using the attribution model you choose.
Claire, the AI Analyst
Ask about channels, ROI, lead vendors, campaigns and trends, with answers straight from your data.
Customer Journey Replay
Replay a real buyer’s path, touch by touch, day by day. Formerly Clicktrails.
Vehicle insights
Pick a model. See where its buyers showed up before they bought.
Attribution reports
Overview, Sales Overview, ROI & Vendors, Sales Map, Days to Sale and more.
Direct CS support
A Customer Success team that walks through results with you.
Paid media tools
Add-on · $399
Included
Included
Campaign Analysis
Google Ads spend meets attributed sales: cost per sale by campaign.
Not included
Search Terms
What shoppers searched before they bought.
Not included
Campaign Taxonomy
We work with your agency to standardize UTMs across channels for clearer, more consistent campaign reporting.
Not included
Audiences
Add-on · $299
Add-on · $299
Included
Audiences
Cookieless retargeting audiences from your site visitors and past sales customers.
Not included
Not included
Clarivoy Connect
Add-on · $699
Add-on · $699
Included
API + MCP connectivityComing soon
Connect Clarivoy data to your systems and AI tools.
Not included
Not included
Your data in your AI environment
Ask questions of Clarivoy data from the AI tools you already use.
Not included
Not included
Direct tech support
Hands-on help from our technical team.
Not included
Not included

Package Summary

Select a package to see what’s included.

Best for

Stores and groups that want the full picture of what marketing sold, with Claire built in.

Independent, DMS-verified attribution with Claire built in.

  • Full multi-touch attribution
    See how each marketing touch contributed to a sale, using the attribution model you choose
  • Claire, the AI Analyst
    Ask about channels, ROI, vendors and trends, answered from your own data
  • Customer Journey Replay (formerly Clicktrails)
    Replay a real buyer’s path, touch by touch, day by day
  • Vehicle insights
    Pick a model. See where its buyers showed up before they bought
  • ROI & Vendors
    Spend next to the sales it influenced, vendor by vendor
  • Direct CS support
    A Customer Success team that walks through results with you

Need more? Add Audiences ($299/mo) or Paid Media Tools ($399/mo) to Measure, or move up to Measure+ for the paid media tools.

FAQs

Don't see yours? Talk to our team.

The packages

How do the packages fit together?

Each package builds on the one before it. Measure is the full attribution platform, with Claire, the AI Analyst. Measure+ adds the paid media tools: Campaign Analysis, Search Terms and Campaign Taxonomy. Premium Connect adds Audiences and Clarivoy Connect, so your data works inside your own AI environment. Moving up never takes a report away. You can also build your own bundle by adding Clarivoy Connect, Audiences or Paid Media Tools to Measure.

Where does Clarivoy’s data come from?

Every report starts from your DMS, so marketing is measured against vehicles your store actually sold and the gross they earned. The Data Sources report shows every connected feed and runs daily health checks so you know when something needs fixing.

Why does “independent” matter?

Clarivoy doesn’t sell media, so it has no reason to shade the results. Vendors each report their own success, and many count the same buyer. Clarivoy puts every vendor, marketplace and campaign on one scale, tied to DMS-verified sales.

Which attribution models are included?

Every package includes four attribution models, which decide how credit for a sale is shared across the marketing touches in a buyer’s journey. Multi-Touch Any gives full credit to every channel or campaign the buyer touched, so rows can add up to more than total sales. Even, Binomial and Parabolic split each sale once, so rows add up to the sale count. The model in use is shown under each report title.

What does the 2027 price increase mean for me?

[Confirm the lock-in terms — e.g. sign before [date] to keep today’s rate for [term].]

Claire & support

What is Claire?

Claire is the Clarivoy AI Analyst. Ask about channels, ROI, lead vendors, campaigns, TV attribution and trends, and Claire answers straight from your dashboard data, with charts and tables when they help. Claire can also explain how the dashboard itself works.

Which packages include Claire?

Claire, the AI Analyst, is included in every package: Measure, Measure+ and Premium Connect.

What’s the difference between direct CS support and direct tech support?

Direct CS support, included in every package, gives you a Customer Success team that walks through your results and helps you act on them. Direct tech support, in Premium Connect, adds hands-on help from our technical team setting up your API and MCP connections.

Paid media tools & Audiences

What are the paid media tools?

The paid media tools are Campaign Analysis, Search Terms and Campaign Taxonomy. Together they tie your paid campaigns and keywords to DMS-verified sales, so you can see which ones actually sell cars. They’re included in Measure+ and Premium Connect, or you can add them to Measure for $399/mo.

What is Search Terms?

Search Terms shows what shoppers searched before they bought — not just clicks — split brand vs. non-brand, so you know which keywords actually sold cars. It’s part of the paid media tools, included in Measure+ and Premium Connect or available as an add-on.

My agency already reports on campaigns. What’s different?

Ad platforms report clicks and conversions. Clarivoy ties campaigns and keywords to DMS-verified sales and gross, so cost per sale is measured independently — and you can ask your agency to report on sold units.

How do Audiences work? Do they use cookies?

Audiences are built from your own website visitors and past sales customers — first-party data, no third-party cookies. Audiences are included in Premium Connect or available as an add-on. They’re delivered to your ad platforms on a regular cadence with a visible log.

Do I still need to run campaigns to use Audiences?

Yes. Clarivoy builds your audiences and delivers them to your ad platforms, but they live there. You or your agency still need to target them in an active campaign.

How do I know my audiences were delivered?

The Audiences screen is a delivery log. Each refresh shows the audience type, the ad platform it went to, the delivery date, its name in the ad platform, how many IDs were shared, the estimated matched audience size and whether delivery succeeded. A missing refresh or failed status is worth flagging to your Clarivoy Customer Success team.

Why does my audience size change?

Audience size moves with your website traffic, so seasonal swings are normal. You can track audience growth alongside site traffic over time.

Premium Connect

What is Clarivoy Connect?

Clarivoy Connect brings Clarivoy data into your own systems through an API and an MCP connector, so your team can ask questions of your attribution data from the AI tools you already use. It’s included in Premium Connect and available as an add-on to other plans.

What is MCP?

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside data sources and tools. Clarivoy’s MCP connector lets an AI assistant your team already uses work with your Clarivoy data.

Do I need Premium Connect to use Claire?

No. Claire is included in every main package. Premium Connect is for teams that also want Clarivoy data inside their own AI environment.

Upgrading & billing

Can I build my own bundle?

Yes. Start with a base Measure subscription and choose the add-ons you need: Clarivoy Connect ($699/mo), Audiences ($299/mo) or Paid Media Tools ($399/mo). Talk to our team to build your bundle.

How do I upgrade?

[Upgrade process — e.g. contact your Clarivoy team, timing for when new reports appear, and whether history carries over.]

How is pricing billed?

[Confirm: monthly per store? Contract lengths? Group pricing?]

Book a Demo

We’ll walk through your data with you and recommend the package that fits your stores.

Lock in legacy rates before 2027.

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