Measure
$999/mo per store
Independent, DMS-verified attribution with Claire built in.
Every plan includes unlimited sources, cookieless tracking, and direct CRM/DMS integration.
$999/mo per store
Independent, DMS-verified attribution with Claire built in.
Most popular
$1,299/mo per store
Everything in Measure, plus paid media tools that show which campaigns and searches sell cars.
Coming soon
$1,799/mo per store
Everything in Measure+, plus Audiences and Clarivoy inside your own AI environment.
Add-ons
Clarivoy ConnectComing soon
$699 /mo
Add API and MCP connectivity to your plan and bring Clarivoy data into your own systems and AI tools. Integration fee may apply.
Contact SalesAudiences
$299 /mo
Add cookieless retargeting audiences built from your site visitors and past sales customers.
Contact SalesPaid Media Tools
$399 /mo
Add Campaign Analysis, Search Terms and Campaign Taxonomy, tied to DMS-verified sales.
Contact SalesCustom Group Plans
Custom pricing
For large groups and enterprise needs, including pricing across multiple rooftops.
Select a package to see what’s included.
Best for
Stores and groups that want the full picture of what marketing sold, with Claire built in.
Independent, DMS-verified attribution with Claire built in.
Need more? Add Audiences ($299/mo) or Paid Media Tools ($399/mo) to Measure, or move up to Measure+ for the paid media tools.
See it in the platform
Best for
Stores investing in paid media who want to know which campaigns and searches sell cars.
Everything in Measure, plus paid media tools that show which campaigns and searches sell cars.
See it in the platform
Best for
Dealers and groups with their own AI tools who want Clarivoy data where they already work.
Everything in Measure+, plus Audiences and Clarivoy inside your own AI environment.
See it in the platform
Don't see yours? Talk to our team.
Each package builds on the one before it. Measure is the full attribution platform, with Claire, the AI Analyst. Measure+ adds the paid media tools: Campaign Analysis, Search Terms and Campaign Taxonomy. Premium Connect adds Audiences and Clarivoy Connect, so your data works inside your own AI environment. Moving up never takes a report away. You can also build your own bundle by adding Clarivoy Connect, Audiences or Paid Media Tools to Measure.
Every report starts from your DMS, so marketing is measured against vehicles your store actually sold and the gross they earned. The Data Sources report shows every connected feed and runs daily health checks so you know when something needs fixing.
Clarivoy doesn’t sell media, so it has no reason to shade the results. Vendors each report their own success, and many count the same buyer. Clarivoy puts every vendor, marketplace and campaign on one scale, tied to DMS-verified sales.
Every package includes four attribution models, which decide how credit for a sale is shared across the marketing touches in a buyer’s journey. Multi-Touch Any gives full credit to every channel or campaign the buyer touched, so rows can add up to more than total sales. Even, Binomial and Parabolic split each sale once, so rows add up to the sale count. The model in use is shown under each report title.
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Claire is the Clarivoy AI Analyst. Ask about channels, ROI, lead vendors, campaigns, TV attribution and trends, and Claire answers straight from your dashboard data, with charts and tables when they help. Claire can also explain how the dashboard itself works.
Claire, the AI Analyst, is included in every package: Measure, Measure+ and Premium Connect.
Direct CS support, included in every package, gives you a Customer Success team that walks through your results and helps you act on them. Direct tech support, in Premium Connect, adds hands-on help from our technical team setting up your API and MCP connections.
The paid media tools are Campaign Analysis, Search Terms and Campaign Taxonomy. Together they tie your paid campaigns and keywords to DMS-verified sales, so you can see which ones actually sell cars. They’re included in Measure+ and Premium Connect, or you can add them to Measure for $399/mo.
Search Terms shows what shoppers searched before they bought — not just clicks — split brand vs. non-brand, so you know which keywords actually sold cars. It’s part of the paid media tools, included in Measure+ and Premium Connect or available as an add-on.
Ad platforms report clicks and conversions. Clarivoy ties campaigns and keywords to DMS-verified sales and gross, so cost per sale is measured independently — and you can ask your agency to report on sold units.
Audiences are built from your own website visitors and past sales customers — first-party data, no third-party cookies. Audiences are included in Premium Connect or available as an add-on. They’re delivered to your ad platforms on a regular cadence with a visible log.
Yes. Clarivoy builds your audiences and delivers them to your ad platforms, but they live there. You or your agency still need to target them in an active campaign.
The Audiences screen is a delivery log. Each refresh shows the audience type, the ad platform it went to, the delivery date, its name in the ad platform, how many IDs were shared, the estimated matched audience size and whether delivery succeeded. A missing refresh or failed status is worth flagging to your Clarivoy Customer Success team.
Audience size moves with your website traffic, so seasonal swings are normal. You can track audience growth alongside site traffic over time.
Clarivoy Connect brings Clarivoy data into your own systems through an API and an MCP connector, so your team can ask questions of your attribution data from the AI tools you already use. It’s included in Premium Connect and available as an add-on to other plans.
MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside data sources and tools. Clarivoy’s MCP connector lets an AI assistant your team already uses work with your Clarivoy data.
No. Claire is included in every main package. Premium Connect is for teams that also want Clarivoy data inside their own AI environment.
Yes. Start with a base Measure subscription and choose the add-ons you need: Clarivoy Connect ($699/mo), Audiences ($299/mo) or Paid Media Tools ($399/mo). Talk to our team to build your bundle.
[Upgrade process — e.g. contact your Clarivoy team, timing for when new reports appear, and whether history carries over.]
[Confirm: monthly per store? Contract lengths? Group pricing?]
We’ll walk through your data with you and recommend the package that fits your stores.
Lock in legacy rates before 2027.
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