CDP Lite
Unified Data, Unmatched Insights.
Personalized Engagements, Simplified.
Drive Growth with Intelligent Data
CDP Lite
Supercharge your data
Your data. Your customers. Your next sale.
Precision Profile Building
CDP Lite creates a single, golden record for every prospect, lead, or customer by resolving identities across all your connected systems. No more duplicates or data silos - just one clean, unified profile you can trust to power smarter targeting.
Seamless Data Activation
Activate your audiences anywhere they matter, Meta, Google, CTV, email, or direct mail. CDP Lite makes it easy to launch personalized campaigns across channels with the push of a button.
Intelligent Identity Resolution
CDP Lite uses advanced identity matching to merge fragmented identities across devices, systems, and sessions, turning anonymous traffic and scattered data into recognizable, marketable customer profiles.
Privacy First Approach
Respect your customers while reaching them more effectively. CDP Lite helps you activate audiences using your own first-party data, with built-in privacy safeguards that keep you compliant and confident.
Turnkey Data Integration
Effortlessly connect your website, CRM, DMS, and other key systems—like chat, phone, SMS, email, and digital retailing. CDP Lite pulls it all together automatically, giving you full visibility into every shopper interaction without custom engineering.
Prebuilt. Proven. Ready to Go.
Access a full library of proven audience segments, like Website Prospects, Service Prospects or Lost Leads Submitters. Choose just what you need, or go all-in with unlimited access to every audience we offer.
Precision Profile Building
CDP Lite creates a single, golden record for every prospect, lead, or customer by resolving identities across all your connected systems. No more duplicates or data silos - just one clean, unified profile you can trust to power smarter targeting.
Seamless Data Activation
Activate your audiences anywhere they matter, Meta, Google, CTV, email, or direct mail. CDP Lite makes it easy to launch personalized campaigns across channels with the push of a button.
Intelligent Identity Resolution
CDP Lite uses advanced identity matching to merge fragmented identities across devices, systems, and sessions, turning anonymous traffic and scattered data into recognizable, marketable customer profiles.
Privacy First Approach
Respect your customers while reaching them more effectively. CDP Lite helps you activate audiences using your own first-party data, with built-in privacy safeguards that keep you compliant and confident.
Turnkey Data Integration
Effortlessly connect your website, CRM, DMS, and other key systems—like chat, phone, SMS, email, and digital retailing. CDP Lite pulls it all together automatically, giving you full visibility into every shopper interaction without custom engineering.
Prebuilt. Proven. Ready to Go.
Access a full library of proven audience segments, like Website Prospects, Service Prospects or Lost Leads Submitters. Choose just what you need, or go all-in with unlimited access to every audience we offer.
Four audiences you can reach in CDP Lite
Most dealership website traffic never converts, but that doesn’t mean those shoppers aren’t valuable. The Website Visitors Audience captures and unlocks the ability to re-engage anonymous shoppers across devices—without relying on cookies—turning passive browsing into active buying intent.
Boost Your Retargeting Reach with CDP Lite
Expand your customer match rate and maximize your retargeting audience across Meta and other ad platforms. CDP Lite’s advanced identity resolution ensures you can reach up to 3x more lost shoppers, turning abandoned visits into sales. Elevate your existing campaigns with smarter, more complete audience data—no third-party cookies required.
AI Agent Ecosystem in Treasure Data
AI Agent Foundry
Forge your own agents with data you can trust
Harnesses the power of the Treasure Data Diamond Record to shape exceptional, best-in-class experiences.
- Easily build and refine agents to drive your unique business outcomes
- Leverage high-impact pre-built Treasure Data agents
- Supercharge productivity for any team
AI Privacy & Security are Foundational
Automotive CDP Key Capabilities
Data Integration & Unification
Bring together data from your CRM, DMS, and website into a single, unified customer profile. Say goodbye to fragmented data silos and hello to seamless integration.
Identity Resolution
Clarivoy’s proprietary identity resolution technology ensures your fragmented customer touchpoints are connected to form a single, actionable identity—without relying on third-party cookies.
Audience Segmentation & Personalization
Create hyper-targeted audience segments using advanced AI-driven tools. Deliver personalized experiences that resonate with customers and drive engagement.
Omnichannel Activation
Activate your unified customer profiles across multiple marketing channels—email, social media, programmatic ads, and more—ensuring a consistent and personalized experience at every touchpoint.
Analytics & Attribution
Track and measure the effectiveness of every marketing dollar with Clarivoy’s attribution models. Understand the true impact of your campaigns and optimize your efforts in real time.
How does it work?
3 easy steps to get started
Take your digital marketing to the next level
Add Clarivoy Tracking Code
Our cookieless tracking ensures nearly 100% of all website visitors are captured, analyzed and profiled anonymously.
Authenticate Ad Account ID
Share your marketing platform account IDs with Clarivoy.
Execute Campaign
Our system will seamlessly integrate and activate your customer data, enabling your team to launch targeted campaigns promptly.
Measure & Optimize
Leverage advanced attribution models to track ROI and continuously improve your marketing strategies.
CDP Lite
Frequently Asked Questions
Does this product include audience data from marketplaces?
No, absolutely not. These audiences are only from a dealership’s own first party data.
How do I find my Meta Advertising ID?
Go to your Meta Business - Ad Account settings - https://business.facebook.com/settings/ad-accounts/. Select the ad accounts. Accounts > Ad accounts.
Can the audience be shared to multiple Meta Advertising IDs?
Yes
What if I don’t have a Meta Business account, can the audience be shared with my agency?
Yes
How often is the audience refreshed?
Weekly
How should I use this audience?
We suggest using this in conjunction with a custom audience of website visitors derived from the Meta pixel for maximum audience size.
CDP Results Come Fast
DGDG, an innovative dealership group, is among the first to benefit from this groundbreaking collaboration. With Clarivoy x Treasure Data Enterprise CDP, they were able to achieve a savings of $125,000 in direct mail spend in the first campaign.
Benefits for Dealerships
This collaboration helps dealerships streamline operations, target customers with precision, and future-proof their marketing strategies—all while maximizing ROI.
- Centralize customer data for better decision-making.
- Immediate marketing efficiency and cost savings.
- Engage customers at every stage of their journey with personalized campaigns.
Why Choose Clarivoy x Treasure Data?
The Clarivoy x Treasure Data collaboration offers an unparalleled combination of attribution, identity resolution, and enterprise-grade data management. Automotive Enterprise CDP is built to scale with your dealership, ensuring you stay ahead in a rapidly changing market.
