Clarivoy x Treasure Data
Unlock the power of unified customer data and drive personalized marketing at scale with Clarivoy and Treasure Data CDP.
Clarivoy x Treasure Data
Introduction to the Collaboration
Clarivoy, a leader in multi-touch attribution and advanced identity resolution, joins forces with Treasure Data, the enterprise CDP known for its AI-powered data unification and personalization. This collaboration enables dealerships to consolidate, clean, and activate customer data like never before, powering smarter decisions and maximizing marketing impact.
Clarivoy’s Contribution
Brings its proven attribution models and identity resolution expertise to ensure complete, actionable customer insights. Clarivoy is your implementation partner to make your CDP ready for marketing.
Treasure Data’s Contribution
Provides a scalable, AI-driven platform that seamlessly integrates online and offline customer data, enabling powerful, personalized marketing campaigns.
Clarivoy’s Contribution
Brings its proven attribution models and identity resolution expertise to ensure complete, actionable customer insights. Clarivoy is your implementation partner to make your CDP ready for marketing.
Treasure Data’s Contribution
Provides a scalable, AI-driven platform that seamlessly integrates online and offline customer data, enabling powerful, personalized marketing campaigns.
Automotive Enterprise CDP
Automotive Enterprise CDP combines the strengths of Clarivoy’s attribution capabilities and Treasure Data’s advanced data platform to provide dealerships with a complete, unified view of their customers. By integrating data from CRM systems, Dealer Management Systems (DMS), and dealership websites, Automotive Enterprise CDP helps create personalized marketing campaigns that drive measurable ROI.
Key Capabilities
Enterprise CDP combines the strengths of Clarivoy’s attribution capabilities and Treasure Data’s advanced data platform to provide dealerships with a complete, unified view of their customers. By integrating data from CRM systems, Dealer Management Systems (DMS), and dealership websites, CDP Enterprise helps create personalized marketing campaigns that drive measurable ROI.
AI Agent Ecosystem in Treasure Data
AI Agent Foundry
Forge your own agents with data you can trust
Harnesses the power of the Treasure Data Diamond Record to shape exceptional, best-in-class experiences.
- Easily build and refine agents to drive your unique business outcomes
- Leverage high-impact pre-built Treasure Data agents
- Supercharge productivity for any team
AI Privacy & Security are Foundational
Automotive CDP Key Capabilities
Data Integration & Unification
Bring together data from your CRM, DMS, and website into a single, unified customer profile. Say goodbye to fragmented data silos and hello to seamless integration.
Identity Resolution
Clarivoy’s proprietary identity resolution technology ensures your fragmented customer touchpoints are connected to form a single, actionable identity—without relying on third-party cookies.
Audience Segmentation & Personalization
Create hyper-targeted audience segments using advanced AI-driven tools. Deliver personalized experiences that resonate with customers and drive engagement.
Omnichannel Activation
Activate your unified customer profiles across multiple marketing channels—email, social media, programmatic ads, and more—ensuring a consistent and personalized experience at every touchpoint.
Analytics & Attribution
Track and measure the effectiveness of every marketing dollar with Clarivoy’s attribution models. Understand the true impact of your campaigns and optimize your efforts in real time.
Getting started
Four-Step Implementation Process
Clarivoy guides you every step of the way
Data Collection
Gather data from multiple sources, including CRM, DMS, and website, into CDP Enterprise
Identity Resolution
Clarivoy’s identity resolution technology merges fragmented customer data into a single, actionable profile.
Personalized Marketing
Use AI-driven insights to create and deliver personalized marketing campaigns across multiple channels.
Measure & Optimize
Leverage advanced attribution models to track ROI and continuously improve your marketing strategies.
Clarivoy x Treasure Data
Frequently Asked Questions
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CDP Results Come Fast
DGDG, an innovative dealership group, is among the first to benefit from this groundbreaking collaboration. With Clarivoy x Treasure Data Enterprise CDP, they were able to achieve a savings of $125,000 in direct mail spend in the first campaign.
Benefits for Dealerships
This collaboration helps dealerships streamline operations, target customers with precision, and future-proof their marketing strategies—all while maximizing ROI.
- Centralize customer data for better decision-making.
- Immediate marketing efficiency and cost savings.
- Engage customers at every stage of their journey with personalized campaigns.
Why Choose Clarivoy x Treasure Data?
The Clarivoy x Treasure Data collaboration offers an unparalleled combination of attribution, identity resolution, and enterprise-grade data management. Automotive Enterprise CDP is built to scale with your dealership, ensuring you stay ahead in a rapidly changing market.
