The Future Looks Clear: The Future of Independent Automotive Attribution

AI agents are becoming a standard part of dealership technology, making it faster and easier to get answers from your data. But at Clarivoy, speed is only part of the equation.

What matters is getting an independent answer on your marketing attribution. 

Independence has always been at the core of Clarivoy. We don’t sell media, so our only job is to help dealers understand what’s actually driving sales. With the next generation of Clarivoy, we’re making those trusted, unbiased answers easier to access than ever.

Claire will bring that intelligence directly into the experience, helping you get from question to independent insight in seconds. And that’s only part of what’s coming.

The new Clarivoy is faster, easier to navigate, mobile optimized, and packed with new ways to understand the customer journey and what’s actually driving sales.

Here's what won't change: we don't sell media. We never have. There's no channel we're incentivized to favor and no homework we're grading for ourselves.

 That's the whole point of making it faster and easier to ask questions. The answers have always been independent. Now they're instant.

Read on to see what’s coming to Clarivoy this October or book a demo to see it first.

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‍Meet Claire, your AI data analyst

Ask Claire. Get Clarity.

There’s a lot of intelligence inside Clarivoy. Claire helps you make sense of it.

Claire is an AI agent, now built directly into the Clarivoy platform to help you understand what your attribution data is actually telling you. Whether you’re trying to make sense of the report in front of you or digging into a bigger question, Claire helps you get from data point to insight faster.

No queries to write. No complicated prompts to engineer. And sometimes, you don’t even need to know what question to ask.

“Good technology should remove the work between the question and the answer. If you have to spend an hour figuring out what the data is telling you, we still have work to do. That is why we built Claire to understand the context, surface what matters, and make complex attribution easier to act on"
— Yuriy Demidko, Chief Product & Technology Officer, Clarivoy

Already looking at a report in Clarivoy? Start there.

Claire lives directly on the pages throughout the Clarivoy platform, with built in prompts designed specifically for the data you’re viewing.

For example, if you’re on the ROI & Vendors page in the Clarivoy platform, Claire can immediately analyze vendor performance, identify the best and worst returns, flag unusual spend, surface significant month-over-month swings, and call out gaps in the underlying data.

By clicking ‘analyze’ on the page, a built-in prompt will have Claire provide the headline findings. Then you can continue asking further questions from there. Ask why a vendor is underperforming. Dig into an unusual month-over-month change. Compare channels. Question an anomaly. Ask Claire to explain something differently or go deeper on a specific finding.

Have your own question? Start with Claire.

Claire also has a dedicated workspace for the questions that don’t start with a specific Clarivoy report.

Ask about channels, ROI and ROAS, lead vendors, campaigns, paid search, marketplaces, TV and streaming attribution, vehicle sales, cost per sale, or performance trends. Start a new analysis from scratch, upload an image for additional context, or return to a previous conversation and pick up where you left off.

Claire will analyze any question, simplify the numbers that matter, and even provide charts and tables to help make the answer clearer. 

And the best part? Claire is included with your new Clarivoy experience at no additional cost.

Want to see Claire in action before the launch? Book a demo with our team and get an early look at a clearer way to understand your data.

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Connect Clarivoy to the Tools You Already Use With MCP Connector

The neutral source inside your stack.

The Clarivoy MCP Connector creates a live connection between Clarivoy and AI tools like ChatGPT, Claude, Gemini, and what comes next — bringing independent attribution intelligence into the tools you already use.

Ask questions about Clarivoy data alongside inventory, CRM, spend, and other connected business data to get a more complete picture of what’s driving sales.

The more sources you connect, the more important it becomes that one of them has no stake in the answer.

A live connection. Not another export.

No repeated reports, exports, or uploads. MCP gives compatible AI tools a live connection to Clarivoy data, opening up new ways to analyze performance, connect information, and build workflows across your stack.

Plug Clarivoy into the AI you already use. Then build from there.

The MCP Connector is available as an additional Clarivoy add-on.

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And That’s Just the Beginning

Claire and our MCP Connector may change how you access and use Clarivoy intelligence, but we didn’t stop there. The next generation of Clarivoy brings a completely upgraded platform experience that is faster, easier to navigate, and packed with new ways to understand what’s driving sales.

"AI makes answers faster. It doesn't make them honest. We don't sell media, so there’s no channel we need the data to favor. That's what makes a faster answer worth having."
— Steve White, CEO & Founder, Clarivoy

‍A Completely Redesigned Platform

Cleaner. Faster. Easier to use.

We rebuilt the Clarivoy experience from the ground up with a cleaner interface, simpler navigation, and a more intuitive way to get where you need to go.

Less hunting. Fewer clicks. More clarity.

Faster Load Times

Get there faster. A lot faster.

The new Clarivoy is built for speed, with pages and reports loading almost instantly. Move from question to data without breaking your flow.

Because clarity shouldn’t come with a loading screen.

Customer Journey Replay

See the whole journey, not just the last click.

Every sold vehicle has a story. Customer Journey Replay brings the touchpoints leading up to a sale into a single view.

See how channels work together throughout the customer’s purchase journey, then drill down by make, model, or year to understand what’s influencing the vehicles that matter most to your business.

For dealer groups managing multiple brands, or stores focused on moving specific inventory, that means you can go beyond asking “What marketing is working?” and start asking “What’s working for the vehicles I need to sell?”

See which channels influence specific makes. Understand the journey behind a particular model. Identify what’s helping move aging or priority inventory. Then use those insights to make smarter decisions about where and how you market each vehicle.

Keywords Report

Stop optimizing for clicks. Start optimizing for sales.

See the search terms behind attributed vehicle sales and understand which keywords are contributing to real business outcomes — not just impressions, traffic, or clicks.

Know what’s working, identify what isn’t, and make smarter decisions about where your paid search budget goes next.

Clarity, Wherever You Are

Your insights don’t stop when you leave your desk.

The new Clarivoy experience is fully optimized for your phone, giving you fast, easy access to performance wherever you are — no app required.

Check a number from the showroom floor. Pull up performance before a meeting. Stay on top of what matters with updates delivered right to you.

The answers you need, right in your pocket.

Automated Reporting

Set it once. Let Clarivoy handle the rest.

Schedule the reports you rely on and have them delivered automatically so your team spends less time pulling numbers and more time using them.

No reminders. No manual downloads. Your reports are ready when you are.

Group Reporting

One view. Every rooftop.

Managing multiple dealerships shouldn’t mean piecing together performance one store at a time.

Group reporting brings your rooftops together so you can see performance across the organization, spot trends, compare results, and understand the bigger picture from a single view.

The next generation of Clarivoy arrives this October. Book a demo to see it early.