White to Discuss Preliminary Results of ‘Super Ad Study’
Columbus, Ohio (February 11, 2015)—Today Clarivoy announced that CEO Steve White will be the featured speaker at Web Analytics Wednesday (WAW), February 18. The event, to be held at the Commissary, 1400 Dublin Rd., begins at 6:30 p.m. and will focus on Clarivoy’s Super Ad Study.
The Super Ad Study tracks how national auto manufacturers’ ads that ran during “The Big Game” on Feb. 1, drive web traffic and sales of local auto dealerships. White will discuss the details of the study as well as the preliminary results.
“With TV viewing becoming more and more fragmented, buying and valuing TV advertising has become distorted and complicated,” said White. “Auto dealerships especially question the value of TV advertising because consumers basically decide if they will visit a dealership based on their online interactions with that dealer. This study will analyze how TV ads—the most anticipated and creative ads of the year—lead consumers to dealers’ websites, and ultimately drive sales, both immediately and in the long term.”
Web Analytics Wednesdays (WAW) are an opportunity for digital analysts, digital marketers and anyone interested in learning about digital analytics to get together and share their experiences, strengthening the central Ohio digital marketing community in the process. To learn more about the organization, or to register for the event, please visitthe WAW website.
Founded in 2012 by Steve White, Clarivoy offers a TV analytics platform that attributes website visits and sales to TV commercials so that advertisers can understand how best to maximize their marketing budgets.
For more information visit www.clarivoy.com.