Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada

TORONTO, Feb. 7, 2024 /CNW/ - AutoTrader.ca, Canada's largest and most trusted automotive marketplace, is pleased to announce the results of a comprehensive study that underscores the unique value it brings to automotive dealerships in driving vehicle sales. The study, conducted in collaboration with Clarivoy, a leader in identity-based targeting and measurement for automotive marketers, focused on understanding the impact of various marketing channels on vehicle sales within the Canadian automotive landscape.

A sample of 2,223 vehicle sales from 2022 to 2023 formed the basis of this study. The findings revealed a compelling narrative; AutoTrader played a pivotal role in influencing 60% (+/-2%) of these vehicle sales. In comparison, Google paid ads, encompassing search ads and vehicle listing ads, contributed to 6% (+/-2%) of vehicle sales.

Of note is the intriguing pattern discovered within the 6% of sales influenced by Google paid ads. Remarkably, within this subset, an even more compelling trend emerges; 70% of these consumers had also visited AutoTrader.ca at some point during their purchasing journey.

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