TV (Broadcast & Cable)
TV Analytics
TV (Broadcast & Cable)
Old school medium meets new ad age measurement
Go beyond ratings to measure the impact of your TV advertising.
Networks/Channels
Determine which networks are the most effective
Programs
Identify programs that drive the best results
Creatives
Know which creative resonates best with TV viewing audiences
Dayparts
Discover top performing and most efficient dayparts
Day of Week
Understand which days of the week perform better than others
Spot Length
See the difference in web traffic responses from 5, 15, and 30-second spots
Networks/Channels
Determine which networks are the most effective
Programs
Identify programs that drive the best results
Creatives
Know which creative resonates best with TV viewing audiences
Dayparts
Discover top performing and most efficient dayparts
Day of Week
Understand which days of the week perform better than others
Spot Length
See the difference in web traffic responses from 5, 15, and 30-second spots
Maximize your TV spend with actionable insights.
Responses per spot
See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.
Cost per visitor
Learn the average cost per spot to attributed website visitors for broadcast vs. cable or other metrics you want to compare.
Customized Response Windows
Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.
AI Agent Ecosystem in Treasure Data
AI Agent Foundry
Forge your own agents with data you can trust
Harnesses the power of the Treasure Data Diamond Record to shape exceptional, best-in-class experiences.
- Easily build and refine agents to drive your unique business outcomes
- Leverage high-impact pre-built Treasure Data agents
- Supercharge productivity for any team
AI Privacy & Security are Foundational
Automotive CDP Key Capabilities
Data Integration & Unification
Bring together data from your CRM, DMS, and website into a single, unified customer profile. Say goodbye to fragmented data silos and hello to seamless integration.
Identity Resolution
Clarivoy’s proprietary identity resolution technology ensures your fragmented customer touchpoints are connected to form a single, actionable identity—without relying on third-party cookies.
Audience Segmentation & Personalization
Create hyper-targeted audience segments using advanced AI-driven tools. Deliver personalized experiences that resonate with customers and drive engagement.
Omnichannel Activation
Activate your unified customer profiles across multiple marketing channels—email, social media, programmatic ads, and more—ensuring a consistent and personalized experience at every touchpoint.
Analytics & Attribution
Track and measure the effectiveness of every marketing dollar with Clarivoy’s attribution models. Understand the true impact of your campaigns and optimize your efforts in real time.
How Does It Work
3 easy steps to get started
Take your linear TV advertising to the next level
Add Clarivoy Tracking Code
Cookieless tracking ensures nearly 100% of all website visitors are captured, analyzed and profiled anonymously.
Upload Spot Logs
Your agency, cable provider or network can provide you with “as run” / post logs which are uploaded to Clarivoy’s platform and processed with your web traffic.
See Results
We provide you (and your agency if desired) with access to our dashboard where you can quickly and easily see the effectiveness and efficiency of your TV advertising.
Measure & Optimize
Leverage advanced attribution models to track ROI and continuously improve your marketing strategies.
TV (Broadcast & Cable)
Frequently Asked Questions
What is TV Analytics?
Clarivoy’s TV Analytics dashboard uses proprietary algorithms to identify which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and convert potential consumers into buying customers.
Why should I use TV Analytics?
TV Analytics will allow you to optimize your cost per response so you make the most efficient use of your marketing budget.
How do I obtain my spot logs?
If your agency uses media buying software, then they can export the spot logs from their system. Otherwise, your cable company or local network should provide you with an export.
What are the data inputs for TV spot logs?
Spot logs consist of the Air Date, Air Time, Network/Station, Program, Spot Name, Spot Length, and Spot Cost. If it’s a cable spot log, it may also include the Provider and Zone.
How do you attribute overlapping spots?
Overlapping spots receive fractionalized credit after a website visit occurs that passes the eligibility algorithm.
What type of attribution is TV Analytics?
TV Analytics uses a probabilistic attribution methodology to infer if website traffic, within a certain time period, can be attributed to your TV ads.
CDP Results Come Fast
DGDG, an innovative dealership group, is among the first to benefit from this groundbreaking collaboration. With Clarivoy x Treasure Data Enterprise CDP, they were able to achieve a savings of $125,000 in direct mail spend in the first campaign.
Benefits for Dealerships
This collaboration helps dealerships streamline operations, target customers with precision, and future-proof their marketing strategies—all while maximizing ROI.
- Centralize customer data for better decision-making.
- Immediate marketing efficiency and cost savings.
- Engage customers at every stage of their journey with personalized campaigns.
Why Choose Clarivoy x Treasure Data?
The Clarivoy x Treasure Data collaboration offers an unparalleled combination of attribution, identity resolution, and enterprise-grade data management. Automotive Enterprise CDP is built to scale with your dealership, ensuring you stay ahead in a rapidly changing market.
