TV (Broadcast & Cable)

TV Analytics

TV (Broadcast & Cable)

Old school medium meets new ad age measurement

Go beyond ratings to measure the impact of your TV advertising.

Networks/Channels

Determine which networks are the most effective

Programs

Identify programs that drive the best results

Creatives

Know which creative resonates best with TV viewing audiences

Dayparts

Discover top performing and most efficient dayparts

Day of Week

Understand which days of the week perform better than others

Spot Length

See the difference in web traffic responses from 5, 15, and 30-second spots

Networks/Channels

Determine which networks are the most effective

Programs

Identify programs that drive the best results

Creatives

Know which creative resonates best with TV viewing audiences

Dayparts

Discover top performing and most efficient dayparts

Day of Week

Understand which days of the week perform better than others

Spot Length

See the difference in web traffic responses from 5, 15, and 30-second spots

Maximize your TV spend with actionable insights.

See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.

Customized Response Windows

Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.

+20%
Increase in retention
3X
Increase in...

AI Agent Ecosystem in Treasure Data

AI Agent Foundry

Forge your own agents with data you can trust

Harnesses the power of the Treasure Data Diamond Record to shape exceptional, best-in-class experiences.

  • Easily build and refine agents to drive your unique business outcomes
  • Leverage high-impact pre-built Treasure Data agents
  • Supercharge productivity for any team

AI Privacy & Security are Foundational

TV (Broadcast & Cable)

Frequently Asked Questions

What is TV Analytics?

Clarivoy’s TV Analytics dashboard uses proprietary algorithms to identify which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and convert potential consumers into buying customers.

Why should I use TV Analytics?

TV Analytics will allow you to optimize your cost per response so you make the most efficient use of your marketing budget.

How do I obtain my spot logs?

If your agency uses media buying software, then they can export the spot logs from their system. Otherwise, your cable company or local network should provide you with an export.

What are the data inputs for TV spot logs?

Spot logs consist of the Air Date, Air Time, Network/Station, Program, Spot Name, Spot Length, and Spot Cost. If it’s a cable spot log, it may also include the Provider and Zone.

How do you attribute overlapping spots?

Overlapping spots receive fractionalized credit after a website visit occurs that passes the eligibility algorithm.

What type of attribution is TV Analytics?

TV Analytics uses a probabilistic attribution methodology to infer if website traffic, within a certain time period, can be attributed to your TV ads.

CDP Results Come Fast

DGDG, an innovative dealership group, is among the first to benefit from this groundbreaking collaboration. With Clarivoy x Treasure Data Enterprise CDP, they were able to achieve a savings of $125,000 in direct mail spend in the first campaign.

Benefits for Dealerships

This collaboration helps dealerships streamline operations, target customers with precision, and future-proof their marketing strategies—all while maximizing ROI.

  • Centralize customer data for better decision-making.
  • Immediate marketing efficiency and cost savings.
  • Engage customers at every stage of their journey with personalized campaigns.

Why Choose Clarivoy x Treasure Data?

The Clarivoy x Treasure Data collaboration offers an unparalleled combination of attribution, identity resolution, and enterprise-grade data management. Automotive Enterprise CDP is built to scale with your dealership, ensuring you stay ahead in a rapidly changing market.

Ready to see how Enterprise CDP can transform your dealership’s marketing strategy?

TV (Broadcast & Cable)

TV Analytics

Finally a way to tie actual sales to your TV spend.

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We Make it Easy to Track All User Analytics Image - Techflow X Webflow Template
TV (Broadcast & Cable)

Cost per visitor

Adjust or shift your spend as you monitor two important KPI’s across a variety of metrics.

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Realtime analytics

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User journey

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Funnel optimization

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TV (Broadcast & Cable)

Customized Response Windows

Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.

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Custom-made Reports to Make Great Decisions Right Image - Techflow X Webflow Template
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Automated reports

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AI data predictions

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Advanced charts

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TV (Broadcast & Cable)

Responses per spot

See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.

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20+ integrations

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Seamless data sync

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Data enrichment

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Ready to see how Enterprise CDP can transform your dealership’s marketing strategy?