Marketplace-First Consumer Behavior:

^{About the white paper:}
Clarivoy's latest white paper reveals important changes to the auto shopping journey. Shoppers who are activated by TV, digital or social ads are no longer defaulting to search engines to begin the hunt for their next vehicle. A majority of shoppers are choosing the familiar marketplace sites: Autotrader, CarGurus, Edmunds, TrueCar and Cars.com early in the process.

Grounded in behavioral data from over 160 million monthly shopping sessions, this report uncovers how modern car buyers navigate their path to purchase—and what that means for your advertising strategy, attribution, and spend.

What you’ll learn:
‍Why car shoppers are skipping traditional search and going straight to marketplaces.
How the behavior of auto shoppers mirrors shopping for general merchandise on marketplaces such as Amazon and Walmart.com.
How the post-ad behavior shift is disrupting traditional automotive funnels.