Clarivoy and Comcast uncover how TV and digital ads drive shoppers straight to marketplaces—before they ever search.
EVENT
CXAUTO 2025 – LONG BEACH, CA
JUNE 17-18, 2025
SESSION - SKIP GOOGLE. BUY CAR
PANELISTS
Steve White (Clarivoy)
Anthony Jingoli (Comcast Advertising)
SESSION DATE & TIME
Wednesday, June 18, 2025 (Day Two) - 3:15 PM
New data from Clarivoy and Comcast reveals how today’s car shoppers are bypassing search and heading straight to marketplaces—reshaping how we think about media influence, attribution, and the path to purchase