ASOTUCON 2025 - Building a Data Foundation to Propel Your CDP

‍EVENT
ASOTUCON 2025 MAY 13-16, 2025

SESSION

Building a Data Foundation to Propel Your CDP

PANELISTS
Steve White (Clarivoy)
Kyle Mountsier (ASOTU)
Jason Mahoney (Carter Myers Automotive)
Ashley Cavazos (DeMontrond Auto Group)

SESSION DATE & TIME
Day One – Wednesday, May 14th, 2025
3:15 PM – 3:45 PM

SESSION DESCRIPTION

What does it really take to stand up a Customer Data Platform (CDP)?

At ASOTUCON 2025, we’re pulling back the curtain—not with sales pitches, but with real voices from the field. Join Steve White (Clarivoy), Kyle Mountsier (ASOTU), Ashley Cavazos (DeMontrond Auto Group), and Jason Mahoney (Carter Myers Automotive) for a straight-shooting discussion on what it takes to research, vet, and implement a CDP that actually works.

This session is designed for decision-makers navigating the CDP minefield—those who want to cut through the hype and make informed, future-proof choices.

You’ll learn:

• What data hygiene and structure must be in place before a CDP can succeed
• How to evaluate CDP vendors (and avoid buying a glorified dashboard)
• Why identity resolution is the make-or-break factor for CDP performance
• Where most CDP rollouts go wrong—and how to avoid common pitfalls
• What to expect at each stage: Research, Evaluation, Implementation, Activation

Whether you’re already deploying a CDP or just starting to explore, this is the candid, pressure-free session you won’t want to miss.

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