No more guessing whether your TV advertising actually influences your buyers. Our software shows if buyers were in fact influenced and connects the dots between the TV ad and the customer shaking your hand.
Discover the true results of your TV advertising spend. Powered by a proprietary Graph model, our solution extracts a variety of important influences from hundreds of spots and months of data and categorizes them, assigning true proportional credit to the spots in the statistically derived window.
- Identifies which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and convert potential consumers into buying customers
- Optimizes cost per response by identifying the most efficient website traffic drivers