TV (Broadcast & Cable)

TV Analytics

Finally a way to tie actual sales to your TV spend.

TV (Broadcast & Cable)

Old school medium meets new ad age measurement

Go beyond ratings to measure the impact of your TV advertising.

Networks/Channels

Determine which networks are the most effective

Programs

Identify programs that drive the best results

Creatives

Know which creative resonates best with TV viewing audiences

Dayparts

Discover top performing and most efficient dayparts

Day of Week

Understand which days of the week perform better than others

Spot Length

See the difference in web traffic responses from 5, 15, and 30-second spots

Maximize your TV spend with actionable insights.

Adjust or shift your spend as you monitor two important KPI’s across a variety of metrics.

Responses per spot

See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.

Cost per visitor

Learn the average cost per spot to attributed website visitors for broadcast vs. cable or other metrics you want to compare.

Customized Response Windows

Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.

+20%
Increase in retention
3X
Increase in...

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TV (Broadcast & Cable)

Frequently Asked Questions

What is TV Analytics?

Clarivoy’s TV Analytics dashboard uses proprietary algorithms to identify which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and convert potential consumers into buying customers.

Why should I use TV Analytics?

TV Analytics will allow you to optimize your cost per response so you make the most efficient use of your marketing budget.

How do I obtain my spot logs?

If your agency uses media buying software, then they can export the spot logs from their system. Otherwise, your cable company or local network should provide you with an export.

What are the data inputs for TV spot logs?

Spot logs consist of the Air Date, Air Time, Network/Station, Program, Spot Name, Spot Length, and Spot Cost. If it’s a cable spot log, it may also include the Provider and Zone.

How do you attribute overlapping spots?

Overlapping spots receive fractionalized credit after a website visit occurs that passes the eligibility algorithm.

What type of attribution is TV Analytics?

TV Analytics uses a probabilistic attribution methodology to infer if website traffic, within a certain time period, can be attributed to your TV ads.

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TV (Broadcast & Cable)

TV Analytics

Finally a way to tie actual sales to your TV spend.

We Make it Easy to Track All User Analytics Image - Techflow X Webflow Template
We Make it Easy to Track All User Analytics Image - Techflow X Webflow Template
TV (Broadcast & Cable)

Cost per visitor

Adjust or shift your spend as you monitor two important KPI’s across a variety of metrics.

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Realtime analytics

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User journey

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Funnel optimization

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TV (Broadcast & Cable)

Customized Response Windows

Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.

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Automated reports

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AI data predictions

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Advanced charts

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TV (Broadcast & Cable)

Responses per spot

See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.

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20+ integrations

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Seamless data sync

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Data enrichment

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