No more guessing whether your TV advertising actually impacts business. Our software delivers clarity into which ads drive website traffic. Clarivoy connects the dots between the TV ad and overall marketing performance.
BENEFITS
Discover the true results of your TV advertising spend. Powered by a proprietary Graph model, our solution extracts a variety of important influences from hundreds of spots and months of data and categorizes them, assigning true proportional credit to the spots in the statistically derived window.
See the results Clarivoy’s TV Analytics software has delivered for clients »
SPECIFICATIONS
- Identifies which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and responses.
- Optimizes cost per response by identifying the most efficient website traffic drivers.
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