Clarivoy Launches Marketplace Visit Attribution Metric

Clarivoy today announced the launch of its exclusive Marketplace Visit Attribution (MVA) metric, providing automotive marketers with enhanced measurement capabilities across linear TV, connected TV, video, and display advertising. This new offering addresses a critical gap in understanding how different advertising channels drive consumer behavior in the automotive marketplace.

The MVA metric deterministically connects ad exposure from linear TV and digital channels to visits on automotive marketplaces and dealership websites. Through strategic partnerships with Autotrader, Cars.com, CarGurus, and Edmunds, plus insights from Comcast Advertising's Media Solutions, Clarivoy now offers unprecedented visibility into consumer journeys that were previously unmeasurable.

"The Marketplace Visit Attribution metric provides a powerful, data-driven link between ad exposure and consumer actions, giving automakers and dealers a more comprehensive view into the impact of their advertising strategies," said Steve White, CEO of Clarivoy.

Key reporting capabilities include marketplace visits attributed to linear TV, connected TV, video, and display campaigns, deterministic attribution of dealership website visits, and directly attributed leads and vehicle sales.

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