Marketing
May 30, 2025

CXAUTO 2025: Car Shoppers are Skipping Traditional Search

Clarivoy and Comcast uncover how TV and digital ads drive shoppers straight to marketplaces—before they ever search.

CXAUTO 2025: Car Shoppers are Skipping Traditional Search

EVENT
CXAUTO 2025 – LONG BEACH, CA
JUNE 17-18, 2025

SESSION - Learn how car shoppers are bypassing traditional search and heading straight to marketplaces.

PANELISTS
Steve White (Clarivoy)
Anthony Jingoli (Comcast Advertising)

MODERATOR
Steve Greenfield (Automotive Ventures)

New data reveals how today’s car shoppers are heading straight to marketplaces, reshaping how we think about media influence, attribution, and the path to purchase.

JOIN US JUNE 18 at 9:15 AM, SEAVIEW BALLROOM