Customer Data Activation Specialist

Clarivoy is hiring a Customer Data Activation Specialist to join our growing Enterprise CDP team. This fully remote role will work across audience activation, data, reporting, AI, and automation to help turn complex customer data into smarter, more actionable marketing.

Remote
Full time

Job description

Customer Data Activation Specialist

Full-Time | Remote (U.S.) | Team: Enterprise CDP | Reports to: Director of Enterprise CDP

About Clarivoy

Clarivoy measures what actually drives vehicle sales. Auto dealers and their agencies use our multi-touch attribution to see which campaigns influence a sale across every channel, online and offline. Our Enterprise CDP division, built on Treasure AI, is where we take data further: unifying dealer customer data and activating it to marketing channels. That division is in the building stage, and this role is central to it.

About the Role

You will own the audience work for our enterprise CDP clients. That means building segments and journeys in Treasure AI, pushing them to email, SMS, social, search and programmatic destinations, confirming they landed, and reporting on what happened. A growing share of this work is done with AI skills and agents, which you will use and then check.

You will work hand-in-hand with the Director of Enterprise CDP and Engineering. This is not a traditional campaign manager role. It's Ad Ops + Data Ops, grounded in execution, accuracy, automation, AI and continuous improvement.

How to Apply

Send a resume and a short note to alan@clarivoy.com. In the note, answer four questions:

  1. What ad platforms, data tools, and audience management tools have you used?
  2. Describe a recurring process you inherited and made better. What did you change?
  3. Tell us about a time you caught a problem before the client did.
  4. Tell us about a time an AI tool got something wrong and how you caught it.

Compensation, Benefits and Location

Salary: $80,000 to $95,000, depending on experience. 100% company-paid medical benefits, Safe Harbor 401k match program, 80 hours of PTO in your first year plus 8 paid holidays. Additionally, group dental and vision insurance are available.. This position is fully remote. Applications are reviewed on a rolling basis. You must be authorized to work in the United States and reside in the United States. Clarivoy is headquartered in Columbus, Ohio.

Job responsibilities

What You'll Do

1. Audience Creation & Activation

  • Translate a client's business goal into segment logic: time frame, suppression rules, and profile attributes
  • Build and maintain audiences and customer journeys in the CDP for enterprise clients
  • Set up and maintain integrations across email, SMS, social, search, and programmatic destinations
  • Push audiences to destinations, validate ingestion, and troubleshoot delivery failures
  • Own the recurring audience refresh calendar

2. Audience & Campaign Best Practices

  • Advise internal teams, dealers, and agency partners on audience structure: retargeting configurations, look-back windows matched to the sales cycle, and multi-channel sequencing
  • Tell a partner when the audience they asked for will not perform, and propose the one that will

3. Reporting & Dashboards

  • Maintain the reporting dashboards that show clients what their audiences delivered
  • Sync audience and delivery data into reporting workflows
  • QA reporting output and chase down discrepancies before presenting to a client

4. Process Improvement & Automation

  • Identify opportunities to reduce manual work through platform automations and rules-based workflows across destinations
  • Partner with Operations and Engineering to automate audience workflows

5. AI-Assisted Execution

  • Use Treasure AI Studio and Claude, along with their prebuilt agents and skills, to build segments and run routine checks
  • Verify AI-generated output before it reaches a client
  • Build reusable prompts and skills for the checks you run most often
  • Help decide which steps to automate with AI and which remain manual

6. Cross-Functional Collaboration

  • Work with Sales and Customer Success on what has been promised, and with Engineering on what is blocked
  • Give clear status on dependencies and blockers before they become a client problem

Tools You'll Use

  • Data and Identity: Treasure AI (CDP)
  • Ad Platforms: Email, SMS, social, search, and programmatic
  • Reporting: Internal data visualization tools and spreadsheets
  • AI: Claude, Treasure AI Studio agents and skills
  • SQL: basic querying

You may not have used all of these. We expect you to have used some and to pick up the rest.

Compensation

Compensation

Salary: $80,000 to $95,000, depending on experience.

Benefits

Travel

None

Job requirements

What We're Looking For

Must-Have

  • 2+ years in ad operations, marketing operations, audience operations, or a comparable execution role
  • Hands-on experience with digital advertising platforms across at least two of: email, SMS, social, search, programmatic
  • Comfort working with structured data (spreadsheets, datasets) and reading validation output
  • Practical, daily use of AI tools, with the judgment to verify output before relying on it
  • Experience managing recurring workflows for multiple clients at once, without being reminded
  • Able to explain a technical problem clearly to a non-technical client or partner
  • Self-directed in a remote environment

Nice-to-Have

  • Experience in automotive or agency environments
  • Experience with Customer Data Platforms, especially Treasure AI (Treasure Data)
  • Experience with email or SMS marketing platforms
  • Experience using and creating AI skills and agents to automate a workflow
  • Experience joining a team early and building process where none existed
  • SQL or data querying experience
  • Programmatic advertising or retail media experience

Your First 90 Days

  • Days 1 to 30. Learn the stack and shadow live audience builds. Build multiple audiences for one enterprise client and activate it with minimal assistance.
  • Days 31 to 60. Own audience and journey creation and activation end to end for at least one client. We expect journey creation will still be collaborative at this time.
  • Days 61 to 90. Own audience and journey creation and activation end to end, across your full client load. Build one reusable AI skill or prompt for a task you now run by hand.

How to Apply

Send a resume and a short note to alan@clarivoy.com. In the note, answer four questions:

  1. What ad platforms, data tools, and audience management tools have you used?
  2. Describe a recurring process you inherited and made better. What did you change?
  3. Tell us about a time you caught a problem before the client did.
  4. Tell us about a time an AI tool got something wrong and how you caught it.