See exactly which TV and streaming impressions drive dealership visits, shopper engagement, leads, and vehicle sales — matched deterministically to real households and vehicle registrations, not modeled estimates.
Through Comcast Advertising's inventory — matched deterministically to real vehicle registrations by Clarivoy.
See exactly which TV and streaming impressions drove website visits, lead submissions, marketplace activity, and vehicle sales.
Comcast's audience targeting paired with Clarivoy's multi-touch attribution closes the loop from impression to sale.
Harbor Nissan was working to reverse a three-year sales decline. Comcast Advertising and Clarivoy worked together to show how TV and streaming advertising drove leads, vehicle sales, and market share growth for the dealership.
Nissan Kicks sales doubled year-over-year in 2025, compared with +13% growth for other Florida Nissan dealerships and +15% for Nissan dealers nationwide.
"TV and streaming is a little scary to jump into, although that's exactly where the industry is going. When we're able to see the black-and-white results from a campaign, and then watch those campaigns grow legs as results continue to build even after the campaign is over, it is extremely exciting. It gives us great confidence in where we're taking our advertising forward."
Kelley Munsell, Operations Manager, Harbor NissanSource: Comcast Advertising and Clarivoy Extend Multi-Year Partnership, Clarivoy
Clarivoy tracks how Comcast ad exposures drive website traffic, lead submissions, marketplace visits, and dealer conversions.
TV attribution to actual leads and sales — verified against S&P Global Polk registrations, not the media partner's own logs.
Clarivoy provides third-party verified results — not self-reported numbers from the platform itself.
This partnership covers Comcast Advertising's TV and streaming inventory. Clarivoy also measures CTV and programmatic campaigns across the rest of your media mix.
Click here to learn more about CTV & Programmatic attributionRead the full announcement, including the Harbor Nissan case study and results from the field.
Read the announcement