Enterprise CDP · Built with Treasure Data

All Your Data.Ready to Market.

The full customer data platform for dealer groups, agencies and OEMs. Clarivoy’s attribution and identity resolution, built on Treasure Data’s enterprise CDP, so you can unify, activate and measure your customer data at scale.

Independent. Unbiased. Built for clarity.

Enterprise CDP

Here’s what’s included.

  • Data integration & unification
  • Identity resolution
  • Audience segmentation & personalization
  • Omnichannel activation
  • Analytics & attribution
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We Don’t Sell Media. Your Data Goes Where You Choose.

No horse in the race. Unified profiles activate across the channels and partners you pick, and get measured the same way.

The collaboration

Two Platforms.One View of Every Customer.

Clarivoy, a leader in multi-touch attribution and identity resolution, works with Treasure Data, the enterprise CDP known for AI-powered data unification and personalization. Together they help you consolidate, clean and activate customer data, powering smarter decisions and bigger marketing impact.

Clarivoy’s contribution

Attribution, Identity & Implementation

Brings proven attribution models and identity resolution expertise for complete, actionable customer insights. Clarivoy is your implementation partner to make your CDP ready for marketing.

Treasure Data’s contribution

Enterprise-Grade Data Platform

Provides a scalable, AI-driven platform that integrates online and offline customer data, enabling powerful, personalized marketing campaigns.

How data flows

Automotive Signals In.Omnichannel Engagement Out.

Clarivoy’s automotive identity graph feeds Treasure Data, and unified profiles flow out to every channel you run.

Automotive identity graph

  • Clarivoy ID Graph
  • Authenticated ID
  • Marketplace Tracking Code
  • Customer first-party data
  • Real-time audiences
  • Shopping signals
  • Customer purchase journey

Omnichannel engagement

  • Email
  • Mobile personalization
  • Conversational AI
  • Social
  • DSP
  • Video
  • BDC
  • CTV
  • TV

Key capabilities

Unify It. Resolve It.Activate It. Measure It.

Bring data from your CRM, DMS and websites into one complete, unified view of your customers, then turn it into personalized campaigns that drive measurable ROI.

Data Integration & Unification

Bring together data from your CRM, DMS and website into a single, unified customer profile. No more fragmented data silos.

Identity Resolution

Clarivoy’s proprietary identity resolution connects fragmented customer touchpoints into a single, actionable identity, without relying on third-party cookies.

Audience Segmentation & Personalization

Create targeted audience segments with AI-driven tools, and deliver personalized experiences that drive engagement.

Omnichannel Activation

Activate unified profiles across email, social, programmatic and more, for a consistent, personalized experience at every touchpoint.

Analytics & Attribution

Track the effectiveness of every marketing dollar with Clarivoy’s attribution models. See the true impact of your campaigns and optimize as you go.

AI agent ecosystem in Treasure Data

Build Your Own Agents.On Data You Can Trust.

Treasure Data’s AI Agent Foundry harnesses the Treasure Data Diamond Record to shape best-in-class customer experiences.

AI Agent Foundry

  • Easily build and refine agents for your own business outcomes
  • Use high-impact, pre-built Treasure Data agents
  • Boost productivity for any team
  • AI privacy and security are foundational

Results

CDP ResultsCome Fast.

$125,000

saved in direct mail spend in the first campaign by DGDG, one of the first dealer groups on Clarivoy’s Enterprise CDP.

Benefits

  • Centralize customer data for better decisions
  • Immediate marketing efficiency and cost savings
  • Engage customers at every stage of their journey with personalized campaigns

Getting started

Four Steps to Launch.Clarivoy Guides Every One.

  1. 1

    Data Collection

    Gather data from multiple sources, including CRM, DMS and website, into Enterprise CDP.

  2. 2

    Identity Resolution

    Clarivoy’s identity resolution merges fragmented customer data into a single, actionable profile.

  3. 3

    Personalized Marketing

    Use AI-driven insights to create and deliver personalized campaigns across multiple channels.

  4. 4

    Measure & Optimize

    Track ROI with Clarivoy’s attribution models and keep improving your marketing.

Popular integrations

Connected From Day One.Wherever Your Data Lives.

  • Treasure Data
  • LiveRamp
  • Lob
  • The Trade Desk
  • Comcast Advertising
  • Spectrum Reach
  • Tekion
  • CDK

View all integrations →

Need Something Lighter? Meet Audiences.

Cookieless retargeting audiences built from your own first-party data, as an add-on to Measure. Explore Audiences →

Independent. Unbiased. Built for clarity.

Unify Your Data.Measure Every Channel.

Book a demo to see how Enterprise CDP can transform your marketing strategy.