Measure
Independent, DMS-verified attribution with Claire built in. See every touch behind every sale, from the first search to the signed deal.
Independent. Unbiased. Built for clarity.
Start with our base Measure package
Here’s what’s included.
Full multi-touch attribution
Measure ties your marketing to sales in your DMS, not leads or clicks. See how every channel, vendor and marketplace worked together, using the attribution model you choose.
No lead? No problem. We connect anonymous shoppers to the sale, so the journey doesn’t start at the form fill.
Our tracking code runs on the major marketplaces in the U.S. and Canada, so third-party shopping shows up in the journey.
Google Analytics tracks sessions. Measure tracks sales — and every touch that led to them.
Claire, the AI Analyst
Ask what’s driving sales and what’s falling short. Claire answers from your own attribution data, with charts and tables when they help.
Customer Journey Replay
Replay a real buyer’s path, touch by touch and day by day. Drill down by make, model or year to see how channels worked together.
Vehicle insights
Pick a model. See where its buyers showed up before they bought, so you know what’s moving inventory.
Peer comparison
See how your store compares against the competition and within your own group, on the KPIs that matter.
Benchmark your results against comparable dealers, so a good month is measured against something real.
Compare rooftops side by side and spot which stores are pulling ahead, and why.
Cost per sale, total gross and more, so every comparison ties back to sales.
Attribution reports
Every Measure login gets the full set of attribution reports, filtered to your stores and your dates.
Where sales came from this month, by channel, with the drill-down behind every number.
What each vendor costs per sale, side by side, so renewals start from data.
Where your buyers live, zip by zip, and which marketplaces reached them.
Month-over-month trends by channel or source, ready to export.
How long shoppers take to buy, and which touches speed it up.
Every rooftop in one view, with store-by-store comparisons.
Direct CS support
A Customer Success team walks through results with you, so the data turns into decisions.
Our cookieless tracking captures nearly every website visitor, anonymously.
Turnkey integrations with your DMS, CRM, phone and chat vendors.
Open your dashboard, ask Claire, and give your agency access if you like.
From our dealers
“I have to say ‘no’ a lot, and Clarivoy’s empirical data means I can say ‘no’ with certainty, which is great. It helped me spend less.”
“We know which vendors are offering the best ROI for our store. This data helps in our discussions with our vendors to determine the best course of action to improve results.”
“Clarivoy is providing today’s marketers with unparalleled insights on how their marketing channels are not just converting but producing profit.”
When you’re ready for more
Measure+
Everything in Measure, plus Campaign Analysis, Search Terms and Campaign Taxonomy, tied to DMS-verified sales.
Premium Connect
Everything in Measure+, plus cookieless Audiences and Clarivoy inside your own AI environment.
Groups
Pricing across multiple rooftops for large groups and enterprise needs.
Questions
Measure connects your website tracking, marketplace activity, leads, calls and chats to the sales in your DMS. It shows each buyer’s full purchase path and ranks how much each channel contributed.
A touchpoint is any time a shopper was exposed to your marketing, whether or not they responded — a search ad, a marketplace listing, an email, a direct mail piece or a TV spot.
Multi-touch attribution splits credit across every touchpoint that influenced a sale, so each source gets the credit it earned. You can also look at first-touch and last-touch views.
We don’t sell media or run campaigns, so we have no reason to favor one channel or vendor over another. Our only job is to measure.
For the most complete purchase journeys: sales records, CRM data, chat records, inbound call logs, third-party leads, website lead forms, digital marketing reports, email and direct mail.
Independent. Unbiased. Built for clarity.
Book a demo and we’ll walk you through Measure with your own stores in mind.