Source Reports

Is That Source Selling Cars?Know for Sure.

An independent report on a single marketing source — a marketplace, a vendor or a channel — tied to the sales in your CRM, not the source’s own numbers.

Independent. Unbiased. Built for clarity.

One source, measured independently

Here’s what you get.

  • Sales the source influenced
  • Any-touch attribution
  • Anonymous shoppers included
  • Every device, online and offline
  • A new report every month
Book a Demo

Every Source Grades Itself. We Don’t Have a Horse in the Race.

We don’t sell media, so a Source Report shows what a source really did for your store — nothing more, nothing less.

How it measures

Did It Play a Role?Now You Have the Answer.

Source Reports use an any-touch model: if the source showed up anywhere in a buyer’s journey, it gets credit for that sale.

Any-Touch Credit

One touch or twenty, the source gets the same credit. A clear yes-or-no on whether it played a role in each sale.

Anonymous Shoppers Count

We follow shoppers across devices, online and offline — even the ones who never submitted a lead.

One Source or Several

Start with the source you have the most questions about. Add more for any store when you’re ready.

How it works

Three Steps.Then the Report Comes to You.

  1. 1

    Add the tracking code

    Our cookieless tracking captures nearly every website visitor, anonymously.

  2. 2

    Connect your data

    Website traffic, plus leads and sales from your CRM, through a turnkey integration or secure upload.

  3. 3

    See the results

    Your report is usually ready in the middle of the following month, after collection and matching.

From our dealers

Decisions You Can Defend.

“I have to say ‘no’ a lot, and Clarivoy’s empirical data means I can say ‘no’ with certainty, which is great. It helped me spend less.”
Geno WalshExecutive Manager of Operations, Qvale Automotive Group
“We know which vendors are offering the best ROI for our store. This data helps in our discussions with our vendors to determine the best course of action to improve results.”
Tyler HoltDirector of Internet Marketing, Ken Ganley Kia New Port Richey
“Clarivoy is providing today’s marketers with unparalleled insights on how their marketing channels are not just converting but producing profit.”
Sean McKannayCIO & Digital Marketing Director, Dick Hannah Dealerships

Want the whole picture?

One Source Tells a Story.Measure Tells All of Them.

Measure puts every source side by side — full multi-touch attribution, Claire the AI analyst, Customer Journey Replay and the full set of attribution reports.

See Measure →

Questions

Frequently Asked Questions

What is an any-touch attribution model?

It checks whether a source had any touchpoint at all in a buyer’s purchase journey. Whether there was one touch or twenty, the same credit is given. It’s the clearest way to see if a source played a role in the sale. For credit split across every touch, look at Measure.

What data does Clarivoy need?

Website traffic, plus leads and sales from your CRM.

When will my report be available?

Source Reports are usually available in the middle of the following month, after data collection, processing and matching.

Is my data safe?

Clarivoy complies with the GLBA Safeguards Rule and maintains appropriate safeguards to protect customer information. Our data processing controls and protocols are available on request.

Independent. Unbiased. Built for clarity.

Find Out What Your Source Really Sold.

Book a demo and we’ll show you what a Source Report looks like for your store.