Multi-Touch Sales Attribution

Multi-Touch Attribution

Our interactive Multi-Touch Sales Attribution dashboard lets you view a consumer’s full purchase path, sorting and ranking the true influence of each channel’s contribution.

BENEFITS

Beyond baseline products like first-click and last-click attribution, Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a consumer’s full purchase path, sorting and ranking the true influence of each channel’s contribution – paid search, display, email, third party auto, organic search, social, cross family, video, Tier 1 and Tier 2.

SPECIFICATIONS

  • Uniquely focused on user-level attribution to better determine the voyage consumers take in making a purchase
  • Tracking consumers across multiple devices and mediums unearths which combination of the marketing mix contributed to sales
  • Anonymous Attribution feature uses proprietary technology to identify the online and offline purchase paths of buyers who choose to remain anonymous by matching a buyer to their devices, access methods, and sessions they used to shop for their vehicle
FAQ
Multi-touch Attribution
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