CXAUTO: Improving Retention & Cutting Wasted Ad Spend with Consumer Purchase Journey Data

EVENT
CXAUTO 2024- Marina del Rey, CA
June 11-12, 2024

‍SESSION
Improving Retention & Cutting Wasted Ad Spend with Consumer Purchase Journey Data

SESSION PANELISTS
Nathan Hollenbeck, and Steve White

SESSION DATE
June 11, 2024 (DAY 1)
Tuesday, 4:00 PM - 4:30 PM EST

SESSION DESCRIPTION
In this session, we will discuss how you can harness the power of consumer purchase journey data to slash wasted ad spend and boost customer retention. You will learn how to combine key digital marketing ingredients to create highly targeted campaigns, optimize your marketing budget, and build lasting customer relationships.

The Ingredients

·     DGDG’s First-Party Data enriched with CookielessIDs

·     Marketplace Shopper Data via Clarivoy trackingcode

·     CTV & Programmatic Advertising (The TradeDesk)

·     Ad exposure logs

·     Identity Resolution

·     Multi-Touch Attribution

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