May 1, 2024

DMSC 24 - The Year of the Audience: Leveraging 1st and 3rd Party Sources

Dealers are using third-party audience data to capture local markets and retain customers. This panel will explore its power and interaction with first-party data.

EVENT
DMSC 24 - Austin, TX
June 2-4, 2024

‍SESSION
The Year of the Audience: Leveraging 1st and 3rd Party Sources

SESSION PANELISTS
Steve White, Adam Pavkov, David Steinberg, and Jonathan Lucenay

SESSION MODERATOR
Brian Pasch

SESSION DATE
June 3, 2024 (DAY 2)
Monday, 3:45 PM - 4:30 PM EST

SESSION DESCRIPTION
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.

Key Topics
· Conquesting Local Markets and Customer Retention

· Understanding Audiences vs. Lists

· The Importance of Identity Resolution

· Third-Party Classified Websites and Audience Insights

· Consumer Shopping Behavior Analysis

· How to Identify Quality Audiences

· Risks in Collecting, Building, and Activating Audience Data

· Risks in Purchasing Third-Party Audiences

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