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The event brings the most progressive automotive dealers in the country together to discuss innovative and effective trends

COLUMBUS September 07

Columbus, OH (September 7, 2016) – Today Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, announced that CEO Steve White was chosen as a Breakout Speaker for the DrivingSales Executive Summit October 23 – 25, 2016. The event, to be held at The Bellagio in Las Vegas brings the most progressive automotive dealers in the country together to discuss innovative and effective trends that can drive increased sales.

​​White’s session, titled “Tools for the Advanced Dealer Marketer: From Free to Fantastic” will focus on helping marketers understand the spectrum of tools available (from free to fantastic) to measure the results of their online and offline advertising along with the advantages and disadvantages of each. Attendees will also learn how to use free or low cost tools to get some of the same data that the “fantastic” tools provide and how to move beyond the first layer of “vanity” metrics to discover data that will really drive their business.

“When it comes to understanding the results of their advertising. Dealers can’t afford to guess anymore,” said White. “The market is just too competitive. They need to know the real results of their ad spend so they can more efficiently manage their budgets with better results. I am especially excited to have our partner, Shaun Kniffin from Germain Motor Company, join me during the session to provide some real-life examples of how he has been able to use these different tools to gain a clearer picture of his marketing results.”

Dealers can receive a $100 discount off current registration rates by visiting http://www.clarivoy.com/dses.

Clarivoy is the automotive industry’s leading provider of multi-touch sales attribution. Our unified, unbiased business intelligence solutions reveal more about our clients’ customers, their advertising and their path to success so they can accelerate sales and amplify results. Clarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not.


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