A purchase journey that uncovered a tale of devotion and love.
“People react viscerally and emotionally to cars…Your car is like your family member. Sometimes you’re mad at your family member. Sometimes you wish the family member would get it together.” Geno Walsh
Next week, we’ll let you read our entire interview with Qvale’s Geno Walsh. However, what he said about people’s connection to their cars got us thinking about the love stories we have witnessed between people and their cars.
So, we asked our data engineers for click trails and purchase journeys that uncovered tales of devotion and love.
A Click Trail Love Story in 365 Clicks:
It all began with a routine Google search: “Porsche 911.”
We don’t exactly know what happened next.
We do know that eventually, our love interest found their way to autotrader.com
After admiring 8 Porsches, they found THE ONE.
We can only speculate what happened when their eyes beheld, for the very first time, THE ONE.
A 2008 arctic silver metallic Porsche 911 Carrera S with black leather interior. Six-speed manual. 3.8L, 355 horsepower.
Did butterflies suddenly flutter in their stomach? Did they hear a chorus of angels? Did their heart rate increase?
How many times did they crunch the numbers? How many calls to the bank? How many conversations centered around maybe, someday, being able to be with THE ONE (A 2008 arctic silver metallic Porsche 911 Carrera S with black leather interior. Six-speed manual. 3.8L, 355 horsepower.)
We’ve heard people say that a Porsche has a soul.
Yes, a soulmate’s commitment compelled our shopper to visit the VDP of THE ONE, THEIR ONE, for three-hundred-sixty-five days.
Then, one day, three-hundred-sixty-five days later, they met THEIR ONE (A 2008 arctic silver metallic Porsche 911 Carrera S with black leather interior. Six-speed manual. 3.8L, 355 horsepower.)
We imagine what it was like the first time they held the steering wheel.
That first journey when they sensed the exquisite stability and balance of THEIR ONE and that led them, after taking all the scenic routes imaginable, finally home.
We, at Clarivoy, witnessed the whole affair, thanks to our Sales Attribution software that brought the Click Trail Love Story in 365 Clicks to our attention.
Happy Valentine’s Day, may you enjoy a beautiful click trail love story of your own!