DriveItNow to use Clarivoy's new Attribution Software to provide unbiased sales analytics to its automotive industry clients

March 23

CINCINNATIMarch 22, 2018 /PRNewswire/ — DriveItNow, a leader in automotive marketing and digital retailing technology, is pleased to announce it has joined Clarivoy‘s Measurement Network to provide DriveItNow’s clients with the most unbiased and accurate measurement of its marketing products and services.

Designed specifically to help marketing agencies and vendors “prove their results”, companies who join Clarivoy’s Measurement Network can demonstrate to their clients a commitment to supplying accurate, unbiased attribution results, independently verified by the auto industry’s leading marketing attribution provider.

DriveItNow will provide its customers with certified results using Clarivoy’s recently launched Attribution API. The new software uses “Any-Touch” attribution to ensure the correct marketing source(s) receive credit during the customer’s purchase journey. Whether first, last, or somewhere in the middle, Any-Touch attribution makes sure proper credit is attributed to those marketing sources which influenced the customer’s vehicle purchase.

“Sharing Clarivoy’s analytics ensures our goals are aligned with our clients,” says Tarry Shebesta, President of DriveItNow.  “Dealers can trust the reporting accuracy and hold us accountable for our ROI performance.”

According to Steve White, Clarivoy CEO, “Our attribution partners are recognized as the most progressive and innovative marketing vendors in the automotive industry. Dealers know that Measurement Network members are committed to providing them with unbiased, accurate results.”

Using Clarivoy, DriveItNow clients can verify the number of vehicle sales DriveItNow is responsible for influencing. Clarivoy’s Identity Graph fuels the new API technology that matches even anonymous shoppers to multiple devices across multiple channels.

“Marketers who are trying to build their own complex attribution models to track leads or website traffic are fighting the wrong battle,” notes Shebesta. “A marketer’s goal should always be to drive new, incremental revenue that is validated through an independent, third-party sales attribution source, like Clarivoy.”

For more information about DriveItNow, visit: For more information on Clarivoy’s Measurement Network visit Clarivoy’s booth (#763N) at the 2018 NADA Show in Las Vegas, NVMarch 23-25. Or pre-schedule a meeting by clicking here.

About DriveItNow

DriveItNow’s patent pending truPayments® technology offers proven car shopper engagement that generates more sales and profits for dealers. DriveItNow services are available to the automotive industry, including dealers, OEMs, lenders, website providers, and third-party retailers. DriveItNow powers Autobytel’s Payment Pro product, Dominion Dealer Services’s MyPayment and GoMoto’s Xpress Shopping in-store Kiosks. More information is available at

About Clarivoy:

Clarivoy is the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns. Their measurement and identity solutions reveal more about their clients’ customers, their advertising and their path to success so they can drive more salesClarivoy’s proprietary technology grants marketers incomparable visibility into their customers and campaigns – across all channels, all devices – online and offline. Armed with this new information, marketers can stop guessing and start knowing what is working and what is not.