SalesFuel publishes their 7th annual AudienceSCAN study
Our friends at SalesFuel® have shared new automotive purchase intent data for 2016-2017 from their 7th annual AudienceSCAN study of nearly 16,000 online consumers 18+ in the United States.
This white paper details customer service level desires and expectations, consumer behavioral reaction to a bad experience, the importance and effect of a dealer’s reputation, what factors are driving buyers into some dealerships and not others, what is the LEAST effective thing to spend money on to build community goodwill and reputation, and finally, what models and brands are most desired in the months ahead.
SalesFuel asked Clarivoy to weigh in on the use of marketing technology to ensure the right messaging is getting to to right consumers.
Download the free white paper here!