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Central Ohio Startup tapped for expert market knowledge to participate with international leaders of the interactive and multiplatform television industry in the media capital of the world.

November 23

Steve White, CEO & Founder

Columbus, OH (November 23, 2014) Steve White, CEO of Clarivoy, a Columbus, OH startup, has been asked to participate as an expert panelist at the fifth annual East Coast TV of Tomorrow Show event on Tuesday, December 9 at the SVA Theatre in New York City.

Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience will examine the evolution of generating and assessing data about television audiences.

The panel will bring together established TV measurement companies that are successfully adapting to the changing TV measurement and data environment as well as new firms, represented by Clarivoy and others, that are promoting innovative ways of TV measurement and TV attribution. Panelists include:

  • Jane Clarke, Managing Director, CIMM (Moderator)
  • Srishti Gupta, President, Media Excellence Center, IRI
  • Cathy Hetzel, Corporate President, Rentrak
  • Lung Huang, VP of Digital Advertising, Dunnhumby
  • Bob Ivins, SVP of Business Development, Rovi
  • Henry Lawson, CEO, Autograph.me
  • Steve White, CEO, Clarivoy

“I am excited to be a part of such an amazing panel of industry experts and leaders in the media capital of the world,” Mr. White said. “Since our inception, Clarivoy has been passionate about helping revolutionize how TV advertising is measured. We believe the value TV offers is more than about ratings or impressions, it’s about actions. Being asked to participate at the TV of Tomorrow event is validation of our vision.”

The event also will include keynotes from Alan Wurtzel, President of Research and Media Development at NBCUniversal, Michael Willner, President and CEO of GreatLand Connections, and Sanjay Macwan, CTO of NBCUniversal Media Labs. Additionally, the New York City roster features 100 of the most important and influential innovators in the interactive and multiplatform television industry in panel and breakout formats.
TVOT NYC applies 360-focus on the production, delivery, user experience, and business of interactive TV analytics across multiple platforms and media. The panel sessions were developed based on feedback from Interactive TV Today (itvt) Newsletter readers. The presenters bring topical experience and information that reflects the interests and concerns of the industry.

TVOT NYC attracts an impressive audience of decision-makers from an array of industry stakeholders—cable, telco, and satellite operators, investors and venture capitalists; hardware and software developers; social media companies; big data and measurement firms; media and press; trade organizations, governments, and legal firms. The event is designed to promote cross-pollination between the interactive/multiplatform TV communities.

More than 80 percent of attendees represent senior leadership positions, divided half and half between C-level executives and vice-presidents. The international mix comes from North America, Europe, Asia, Oceania, and South America.

Advertisers, agencies, broadcasters, and other stakeholders at TVOT NYC will be impacted and influenced by the way that Clarivoy is helping redefine TV analytics, attribution, and measurement.

“The business model of TV has become more complex and more sophisticated over time,” Mr. White said. “People are watching multiple screens, accessing content from multiple providers, and watching on their own schedules. Every year, more and more content providers, channels, and program options increase TV audience fragmentation. Our next generation, cloud-based solution can help advertisers, media buyers, and ad agencies better determine the impact of the money they invest in advertising on TV today.”

Clarivoy TV Analytics™ enables advertisers and agencies to measure and improve the performance of their TV advertising by directly tying commercial airings to website visits and sales. “Simply put,” says Mr. White, “when a viewer sees a commercial and visits that advertiser’s website, whether they make a purchase then or days, weeks or even months later, we can measure and attribute it back to a TV spot. And we do this without cookies.”

About Clarivoy
Clarivoy provides a cloud-based TV reporting solution that enables TV advertisers to measure and improve the performance of their TV advertising by directly tying commercial airings to website visits and sales via cookie-less tracking and next-day reporting. With TV Analytics™, marketing professionals can better inform and optimize their advertising spend by monitoring and maximizing their TV campaigns. www.clarivoy.com

About Steve White, Clarivoy CEO
Steve White has extensive executive experience managing marketing programs for well-known brands in financial services, retail, automotive and real estate. Over his career, Steve has championed the creation of interactive products and services through all phases of development and launch. Steve resides in Columbus, Ohio, with his wife and three children. He was recently named Ernst & Young 2014 Entrepreneur of the Year in the Central Ohio region.


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